Marketing Team Notes – March 21, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Navigating TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub. guide for new people The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization.

Task Lead: @mcdwayne


We are in a shippable state, just need to figure out where to publish the dang thing. Asking CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. this week.

(This is published now.)

24HR / Expohouse Case Study on WP Marketing

Task Lead: @harryjackson1221



I can have it posted on the Showcase by next meeting, so we can post it on blog next week?

I think this one is in a good place, great suggestions so far by everyone that pitched in!

WCUS GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. User Testing Testimonial Videos on WP Marketing

Task Lead: @jenblogs4u



I’m waiting to hear back on whether the sound quality was able to be improved.

We just need to see if they can make it publishable before getting to the next step.

Create A Website: Copy on WP Marketing

Task Lead: @miker



We have been talking about the Features, and potentially doing them for the Contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. on Friday. However, I think we could use some additional clarification on the Features and Content, and what the target should be there.

For the features section, I think it would be good for us to maybe better define what we want that section to be?

The biggest outstanding issue is the What is your situation section.

We also have a Friday target from the GC so they can review the current approach as we move to some of the other funnels.

We’ll do a draft of it based just on the comment in the doc, and then get additional feedback once its reviewed.

Read and Format Survey Answers on WP Marketing

Task Lead: @harryjackson1221


Removed the 24HR / Expohouse doc, and Manifesto / Unicef one too – they have their own cards; Moving DigiSavvy to its own as well, which makes 4 total that are really, really close to being done; Also created card for Moove / Qube Global Study, and made some suggestions to move these closer to being done

The Outline is as follows:

  • The Project
  • The Challenge
  • Why WordPress?
  • The Obstacles
  • The Solutions
  • The Results

End-User Persona Doc on WP Marketing

Task Lead: @RachelPage


I have put in the first drafts of the deliverables onto the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: cards. We are now in a validation phase for the information we have gathered.

This will push the final deliverables to early to mid May.

Creating a social media plan for WordCamps on WP Marketing

Task Lead: @abhanonstopnews


Content draft finished. How we do present links for accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (

A spreadsheet which has useful video links for this card and others has been created and can be added to. A new Trello card has been added and the spreadsheet is being uploaded so we can discuss opportunities and how it could potentially be used.

On accessibility, the guidance is to mark the links up to show that they are weblinks.

Gutenberg “Hype Video” on WP Marketing

Task Lead: @cjross


I have a few commits for content, and they should be providing this to me this week.
I want to expand and also have the Marketing leads involved in content, I would like to have @mcdwayne, @gidgey, and @harryjackson1221 provide content as well.

The commits are for 20-30 seconds of footage of the question “What excites you most about the upcoming changes in WordPress?”

Seeking organic answers so just what excites

I planned it as an expansion on that original premise. My concern would be the video/audio quality difference depending on the upcoming content, but perhaps a hybrid of written quotes taken from any videos that do not meet acceptable video/audio quality

Why WordPress (for Developers) on WP Marketing

Task Lead: @maedahbatool


The draft is ready. Take a look here
I think it looks all good but if you folks have any suggestions to add I’d love to correct.

Manifesto Case Study on WP Marketing

Task Lead: @harryjackson1221



Added the screenshot to card and made a suggestion or two; This is shaping up nicely. Also changed the title to Unicef, think maybe the subtitle should still mention Manifesto?

I will put this on my to do list to place in the Showcase in the next week, so we have a place to link to for the screenshots.

DigiSavvy / Urban Southern Case Study on WP Marketing

Task Lead: @harryjackson1221


Moved this to its own card, added a screenshot and suggested some edits to share with the team.

Handbook – Marketing Team Badges

Task Lead: @danieltj


We need to just get something written up for the team handbook explaining the badges.

@gidgey and I have already worked on an initial draft and and is pretty much there. Then we can move onto first official draft etc. I think that this will probably be quick win for us and we can perhaps approach other teams to follow suit.

I like this idea. But I also lean more to the ‘your name got on something, you get a badge’ approach as well. Since Badges are essentially free, I don’t think we need to be too stringent on a rule set.

I think there may be a bit of discussion to be had about this with the whole team.

Wrap Up Notes

I think this one is an important card that will help us talk about SEO standards we should be using.
What is WordPress? on WP Marketing

I have started a card based on previous meeting about identifying useful WordPress.TV videos. Example of the spreadsheet

I have one regarding creating a playbook that outlines the kind of questions that should be included in small form, single page surveys (per @Todd Robinson)
Playbook for running small form, single page surveys on WP Marketing

I am proposing that task leads on cards suggest working time (like sprint Sundays or contributor days or just some additional slackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at hours) to focus on their items and get in a habit of ‘working groups’.

Another idea I’ve had for this meeting is just pasting every single link one after the other and then discussing in threads without posting to the main channel so you can scan through them and triage which ones you want to work on.