Marketing Team Update – February 21, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. User Testimonial Videos

Task-led: @jenblogs4u

@cjross evaluated the current content and mentioned that the audio would pose issues with providing a clean production; he is researching gaining additional content for production, but does not have any ETA yet.

WordPress Press Kit

Task-lead: @bridgetwillard

@bridgetwillard is turning this into @andreamiddleton for review now, and moved to needs approval pending answers on where or if we need to publish this resource; it is published it on the Marketing blog.

Why WordPress for Developers

@maedahbatool stated they were half way done with the copy

@mcdwayne asked about the due date, and @maedahbatool mentioned it was changed to Feb 28th, which will be next weeks meeting

Survey Answers

Task-lead: @harryjackson1221

@harryjackson gave an update, and advised the group we have added some additional responses for others to work on, and

@siobhan and @cjross are both working on reviewing and making changes to these docs as well.

We discussed the due date, and as a group decided to break these docs into separate cards as they are ready for the “Needs approval” list.

@harryjackson finished the Odd Alice case study, so we moved it as its own card to needs approval, so it can get an editorial pass over by the group.

End User Persona Doc


@rachelp stated we have completed 11 Interviews with a 12th one scheduled for tomorrow. We have interviewed all of our Freelancers and will begin constructing that Persona In the next week. We are now determining a new group of interviewees so that we can validate our findings once the Personas are created.

Marketing Brand Standards

Owner: @jaymanpandya 

bridgetwillard mentioned that we want to make sure we include standards like always having a featured imageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts., SEO MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Description, with the appropriate length, voice, and tonality.

She also added a checklist for progression on this card, and the doc seems to be progressing.

After going through the In Progress cards, we moved the discussion to the “Awaiting Approval” list.

WP Jargon Glossary

Task-lead: @newyorkerlaura

@bridgetwillard followed up with the Design Team. They are working on the featured image and the pdf currently.

Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. Handbook Rewrite

Moved to the Needs Approval list awaiting Community.

Navigating TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.

Task Lead: @mcdwayne

@mcdwayne shared progress on this card: Thanks to the awesome efforts of the team at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Phoenix, we have a draft delivered to CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress., will be collecting feedback and adjusting the draft based on that.   After that we go to a design phase

Marketing Team Handbook: A Work in Progress

After reviewing those cards in Needs Approval, we returned to the final card which is a ton of work::

@mcdwayne opened the floor on this by advising the group of the low risk tasks and high need of getting content for these cards to get our handbook together.

Both @harryjackson1221 and @mcdwayne are going to take some time to review these cards in the following week, and get started, along with @siobhan and @yvettesonneveld.

@cjross also shared info about the tools and resources section, and is building a sheet for tracking the process of tasks such as this to allow for better organization within the group.

We then moved on to the New Initiative being requested from make(dot) from the Growth Council and we decided that we are going to make a card, and reach out to design for wireframes, and handle the copy within the Marketing group.

Create a Blog Page

The team discussed the overall task here, and @jenblogs4u is putting together a list of ideas from her clients.

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: Card Format Review

@bridgetwillard added including checklists to the How to create a Trello card, which helps jog your memory of what is needed for the task to be completed.


Notes taken by @harryjackson1221 (Huge thank you, Harry. You’re a godsend.)

Meeting attended by @bridgetwillard @mcdwayne @harryjackson1221 @cjross @abhanonstopnews @danieltj @maedahbatool @jenblogs4u @siobhan