Marketing Team Notes – February 7, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

@mcdwayne began the meeting by announcing that anyone who is joining for the first time (whether active or observing), this is a meeting for the Marketing community to discuss issues that have come up, and keep track of the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: board.

He also reminded us that everyone that contributes on this team are volunteers. Feel free to ask questions as you have them, we are family-friendly here.

We focused on updates to the In Progress Cards. Here is a quick recap:

WCUS GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. User Testing Testimonial Videos

Task-lead: @jenblogs4u

@jenblogs4u mentioned she has not had the time to review all of the videos yet, and asked for assistance with that task from the group.

@miker asked for more info about the card, and @mcdwayne urged anyone interested to add themselves to the Trello card and start a thread to continue the discussion.

@jenblogs4u explained that we need to review the videos to make sure they have messaging we should be sending out as a marketing dept as well as suggesting edits as to the most pertinent footage. Three questions were asked of each person, but not all answers will be featured. The goal of this task is to produce a series of shareable videos to increase awareness.

@bridgetwillard added sub tasks to the card as well to help outline the work still needed and @jenblogs4u added the drive link for access to the videos.

@miker and @ChristopherRoss were added to the card to assist with reviewing the videos.

Navigating TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub. guide for new people The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization.

Task-lead: @mcdwayne

@mcdwayne discussed possibly getting assistance on this task with the group, as he has been ill recently and not been able to contribute.

@harryjackson1221 suggested adding a best practices section, with an example trac ticket as well.

About WordPress Press Kit

Task-lead: @bridgetwillard @jenblogs4u

@bridgetwillard mentioned working through the suggestions and reviewing it for edits.

@mcdwayne and @harryjackson1221 both suggested the doc needed a bit more work.

@bridgetwillard explained the old copy has been moved at the end of the doc (to make editing for flow easier) and will review suggestions made by @nuanel and revise some of the copy.

Suggest Rewrite for Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. Handbook

Task-lead: @bridgetwillard @mcdwayne

@mcdwayne is going to do a pass through for the edits and suggestions, and mentioned it could also use another set of eyes from the group as well.

End User Persona Doc

Task-lead: @miker

@miker wanted to give the group an update on this card, and mentioned that he is doing interviews currently, and added a due date to the card for the end of March.

Why WordPress (for Developers)

Task-lead: @maedahbatool

@mcdwayne asked for an update to the card and mentioned the due date was not for a couple of weeks. The card shows there has been substantial progress since last week.

Creating a social media plan for WordCamps on WP Marketing

Task-lead: @Dustin Nay

On back burner for now.

Survey Answers

@task-lead: @harryjackson1221 and @RachelPage

@harryjackson gave an update on the current Case Study for Odd Alice, and @RachelPage volunteered to assist in the effort

Create a Marketing Team Handbook on WP Marketing

Task-lead: @skarjune

@mcdwayne mentioned this card needs a number of people to work on the sub cards that live in the to-do section

@miker had some questions about priorities of the cards, and @mcdwayne suggested taking ownership of any of the cards he would be interested in

@harryjackson mentioned each sub task has its own doc for organizational purposes

@skarjune explained we will publish them in a custom post typeCustom Post Type WordPress can hold and display many different types of content. A single item of such a content is generally called a post, although post is also a specific post type. Custom Post Types gives your site the ability to have templated posts, to simplify the concept. for the handbook, in which he will assist with .

@harryjackson1221 asked if we should prioritize the items, and @bridgetwillard suggested numbering them in the title.

Create a Style Guide + Brand Book for Marketing on WP Marketing

Task-lead: @jaymanpandya

@jaymanpandya mentioned he will have an update for this soon, as he has been tied up working on ServeHappy for the coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.-php team

WP Jargon Glossary for new people

Task-lead: @newyorkerlaura

Need from Design:

  • Featured ImageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts. for Publishing on Make WordPress Marketing (1200 x 628).
  • PDF for print (to serve as a downloadable link in the above mentioned post).

@bridgetwillard is going to follow up with design to see if they have made any progress.

Pinged in Slack Channel 2/7.

Prioritizing the Marketing Handbook

After we completed reviewing the In Progress Cards, we discussed prioritizing some of the handbook cards further, deciding upon numbering them in the title, which was suggested by @bridgetwillard.

@miker took the lead on the tools and resources card, making it the #1 card for the handbook project.

Meeting Notes by: @harryjackson1221

Meeting attended by @bridgetwillard @mcdwayne @jenblogs4u @harryjackson1221 @miker @RachelPage @ChristopherRoss