The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
Marketing Team Vision
Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.
Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.
@mcdwayne began the meeting by announcing that anyone who is joining for the first time (whether active or observing), this is a meeting for the Marketing community to discuss issues that have come up, and keep track of the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board.
He also reminded us that everyone that contributes on this team are volunteers. Feel free to ask questions as you have them, we are family-friendly here.
We focused on updates to the In Progress Cards. Here is a quick recap:
WCUS GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ User Testing Testimonial Videos
@jenblogs4u mentioned she has not had the time to review all of the videos yet, and asked for assistance with that task from the group.
@jenblogs4u explained that we need to review the videos to make sure they have messaging we should be sending out as a marketing dept as well as suggesting edits as to the most pertinent footage. Three questions were asked of each person, but not all answers will be featured. The goal of this task is to produce a series of shareable videos to increase awareness.
Navigating TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. guide for new people core.trac.wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/
@mcdwayne discussed possibly getting assistance on this task with the group, as he has been ill recently and not been able to contribute.
@harryjackson1221 suggested adding a best practices section, with an example trac ticket as well.
About WordPress Press Kit
@bridgetwillard mentioned working through the suggestions and reviewing it for edits.
Suggest Rewrite for Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Handbook
@mcdwayne is going to do a pass through for the edits and suggestions, and mentioned it could also use another set of eyes from the group as well.
End User Persona Doc
@miker wanted to give the group an update on this card, and mentioned that he is doing interviews currently, and added a due date to the card for the end of March.
Why WordPress (for Developers)
@mcdwayne asked for an update to the card and mentioned the due date was not for a couple of weeks. The card shows there has been substantial progress since last week.
Creating a social media plan for WordCamps on WP Marketing
Task-lead: @Dustin Nay
On back burner for now.
Create a Marketing Team Handbook on WP Marketing
@mcdwayne mentioned this card needs a number of people to work on the sub cards that live in the to-do section
@harryjackson mentioned each sub task has its own doc for organizational purposes
@skarjune explained we will publish them in a custom post typeCustom Post Type WordPress can hold and display many different types of content. A single item of such a content is generally called a post, although post is also a specific post type. Custom Post Types gives your site the ability to have templated posts, to simplify the concept. for the handbook, in which he will assist with .
Create a Style Guide + Brand Book for Marketing on WP Marketing
@jaymanpandya mentioned he will have an update for this soon, as he has been tied up working on ServeHappy for the coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.-php team
WP Jargon Glossary for new people
Need from Design:
- Featured ImageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts. for Publishing on Make WordPress Marketing (1200 x 628).
- PDF for print (to serve as a downloadable link in the above mentioned post).
@bridgetwillard is going to follow up with design to see if they have made any progress.
Prioritizing the Marketing Handbook
After we completed reviewing the In Progress Cards, we discussed prioritizing some of the handbook cards further, deciding upon numbering them in the title, which was suggested by @bridgetwillard.
@miker took the lead on the tools and resources card, making it the #1 card for the handbook project.
Meeting Notes by: @harryjackson1221