The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
Marketing Team Vision
Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.
Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.
Today’s meeting the Marketing team focused on updates to the cards that exist in TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. currently, starting with the In Progress list for updates. Here is a quick recap:
WordPress Jargon Glossary
@mcdwayne asked about timeline on design, @bridgetwillard mentioned it was added to Design’s agenda, and she advised them it was a request for a featured imageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts.
@bridgetwillard added a “review deliverables from design team” in the checklist for the Glossary
WCUS GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ User Testing Testimonial Videos
@jenblogs4u will upload them to Cemal before next week’s meeting with documentation on what we feel should be done to create the initial videos.
This card is being moved to in progress awaiting an update from them next week
About WordPress Press Kit
@rachelpage is reviewing the work that has been done to date
Why Use WordPress
Why Use WordPress for Developers
@harryjackson mentioned he would like to look at this if no one has tackled it once other tasks are completed
Social Media Plan for WordCamps
@miker mentioned there has not been any progress because of other responsibilities, but did mention the WordPress Personas are progressing nicely
Read and Format Survey Answers
@harryjackson1221 has completed the copy for the Urban Southern Case study, and wants to get some others in the group to do a peer review of it
@harryjackson also dumped the rest of the survey results on the working doc to be formatted and have copy written
@harryjackson going to separate the Urban Souther case study to its own doc and create a subtask to have it reviewed by others
@rachelpage is going to review the case study as well
@skarjune stated while he is available for assisting with publishing, he is not available for working on the content
Marketing Team Handbook
@harryjackson1221 has broken all the sections of the handbook into cards with docs in the todo list, and this is the main card with checklist
Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Handbook or Quick Start Guide / Checklist
@bridgetwillard suggested we provide edits to the current handbook and make a checklist/onboarding doc to print for WC Organizers to use at their contribution day.
@bridgetwillard mentioned chatting with #a11y and @postphotos about recruiting volunteers and wanted to have us keep it in mind. She also had a conversation with @tashan about TV as well regarding some of the other teams needing assistance. @mcdwayne mentioned that outreach would be central to our cards helping other teams organize marketing and copy for their projects.
@mcdwayne mentioned we will pick the idea back up next meeting, and the team agreed with the idea.
Meeting Notes by: @harryjackson1221