Marketing Meeting Notes – January 31, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s meeting the Marketing team focused on updates to the cards that exist in TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: currently, starting with the In Progress list for updates. Here is a quick recap:

WordPress Jargon Glossary

Task-lead: @newyorkerlaura

@bridgetwillard updated the card with @newyorkerlaura’s notes, as she was unable to add them previously.

@mcdwayne asked about timeline on design, @bridgetwillard mentioned it was added to Design’s agenda, and she advised them it was a request for a featured imageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts.

@mcdwayne proposed updating the timeline, @harryjackson adjusted it to next Wednesday

@bridgetwillard added a “review deliverables from design team” in the checklist for the Glossary
WordPress card

WCUS GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. User Testing Testimonial Videos

Task-lead: @jenblogs4u

@jeremyfremont shared the videos with @jenblogs4u – they are reviewing the videos and suggesting edits this week.

@jenblogs4u will upload them to Cemal before next week’s meeting with documentation on what we feel should be done to create the initial videos.

This card is being moved to in progress awaiting an update from them next week

About WordPress Press Kit

Task-lead: @bridgetwillard

@bridgetwillard mentioned @jenblogs4u had @nuanel look at it to make it “translation friendly.” I believe Jen needs to review her suggestions, and changed the due date to 2/9

@rachelpage is reviewing the work that has been done to date

@bridgetwillard also mentioned that @mcdwayne suggested previously is people who are working on cards are having their own sub meetings and communitcation to complete tasks, which is great

Why Use WordPress

Task-lead: @bridgetwillard @harryjackson1221

The artwork was completed by @dotrex and the post was published today.

Why Use WordPress for Developers

@harryjackson mentioned he would like to look at this if no one has tackled it once other tasks are completed

@maedahbatool stated we should have an update ready by next week, and @mcdwayne mentioned the cards due date was arbitrary

Social Media Plan for WordCamps

@bridgetwillard asked if @miker was working on this task, and mcdwayne suggested we backlog it next week if no progress

@miker mentioned there has not been any progress because of other responsibilities, but did mention the WordPress Personas are progressing nicely

Read and Format Survey Answers

Task-lead: @harryjackson @skarjune

@harryjackson1221 has completed the copy for the Urban Southern Case study, and wants to get some others in the group to do a peer review of it

@harryjackson also dumped the rest of the survey results on the working doc to be formatted and have copy written

@mcdwayne and @bridgetwillard discussed breaking the reviews into sub tasks for others to review

@harryjackson going to separate the Urban Souther case study to its own doc and create a subtask to have it reviewed by others

@rachelpage is going to review the case study as well

@skarjune stated while he is available for assisting with publishing, he is not available for working on the content

Marketing Team Handbook

Task-lead: @harryjackson1221

@harryjackson1221 has broken all the sections of the handbook into cards with docs in the todo list, and this is the main card with checklist

Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. Handbook or Quick Start Guide / Checklist

Task-lead: TBD

@bridgetwillard suggested we provide edits to the current handbook and make a checklist/onboarding doc to print for WC Organizers to use at their contribution day.

Both @mcdwayne and @bridgetwillard expressed interest in working on the task, so we decided to move it to the todo list, and get it prepped with sub tasks and timeline expectations.

Wishlist Items

@bridgetwillard mentioned chatting with #a11y and @postphotos about recruiting volunteers and wanted to have us keep it in mind. She also had a conversation with @tashan about TV as well regarding some of the other teams needing assistance. @mcdwayne mentioned that outreach would be central to our cards helping other teams organize marketing and copy for their projects.

@harryjackson asked if we should be reaching out to other teams, or wait for them to ask for assistance? @mcdwayne mentioned it was the idea behind the ambassador card @jasonpknill started at WCUS.

@bridgetwillard mentioned commenting on other teams updates, and @harryjackson suggested scheduling that as outreach possibly; @bridgetwillard coined the phrase “Handbook Saturday.”

@mcdwayne mentioned we will pick the idea back up next meeting, and the team agreed with the idea.

At close, @mcdwayne urged all to reach out if direction was needed, or grab a card and begin working.

Meeting Notes by: @harryjackson1221

Meeting attended by @bridgetwillard @mcdwayne @jenblogs4u @harryjackson1221 @maedahbatool @miker @RachelPage @skarjune @kitty