The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
Marketing Team Vision
Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.
All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:
This week we focused on updates for the various cards under In Progress, as well as the To Do list.
@mcdwayne urged other members to add to their social media queue for promotion, there was some discussion about the Twitter Card not previewing properly, and @bridgetwillard is working on getting that corrected.
We began the meeting by reviewing the In Progress Cards.
Blog Post Promoting Donations to the Foundation
@mcdwayne moved this card to the backlog, until we get an update from task leads
Blog Post: “Why Use WordPress for a Website”
@bridgetwillard pinged design to get a featured imageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts. for this post, and will review, and publish.
Social Media Plan for WordCamps
@harryjackson added a description to card and @bridgetwillard is going to look over in near future;
@webcommsat has reviewed content to break up into tasks, and going to review https://make.wordpress.org/community/2017/06/21/proposed-wordcamp-editorial-calendar/ for additional information to add to article as well
Survey Answers: Needs Formatting
Task Lead: @harryjackson1221
@harryjackson1221 has began working on the second case study to format current copy correlating to the survey answers and will be working on fleshing out copy in the coming week.
Create a Marketing Team Handbook
This task is in process of being broken up into smaller tasks and @harryjackson1221 has created cards for each task in the to do list. He created a checklist that corresponds, so we can use the main card for viewing the progress of this task as a whole.
@harryjackson1221 is going to try to separate the rest of the tasks by next meeting
AccessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) Handbook Marketing Plan
@bridgetwillard mentioned that right now they do not need help, and we can move this card to the backlog, but did bring this thread to her attention: https://wordpress.slack.com/archives/C02RP4X03/p1516643020000767?thread_ts=1516642866.000388&cid=C02RP4X03
“The second half of this might be easier. @gidgey and I chatted about this last week, it’s something the #marketing team is trying to make happen: How do we allow for easier CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. contributions from all, not just senior contributors?”
@mcdwayne and @gidgey discussed getting the attendance list from WCABQ Contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. to add their badges. Recap published.
Navigating TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. – Quick Start Guide
Task Lead: @mcdwayne
For this task, we reviewed the Outline that @kitty and team came up with previously, and @mcdwayne asked for contribution for “Using Trac,” specifically the section dealing with Working on open tickets, Notifications, Creating patches, Workflow – (summary of clone, replicate, submit, etc), Best practices, After upload – comments and feedback, and Possible resolutions
@mcdwayne shared the assumptions from the Outline regarding the user this doc is pertaining to
@mcdwayne also gave a summary of what their vision for this content would be, and how they wish to approach “What You Should Know Before Getting Started.”
End User Persona Doc
@miker updated the card with information on the progress he is making for the end user personas, that he will be interviewing 20 different users. He also gave a timeline update, stating the process is beginning and he will share the personas when it is complete.
@mcdwayne moved this card back to In Progress.
@mcdwayne then opened the meeting up for people to take lead on cards in the to do list
Video: GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ Usability Testing
Task Lead: @jeremyfremont
@bridgetwillard advised the team that @jenblogs4u emailed @jeremyfremont about it last night. They are working with @tashan and he mentioned they will be taking care of the editing for the videos. Jeremy will be uploading the videos soon.
This card was moved to the Backlog list in the meantime while we are waiting on an update.
Create a Style Guide + Brand Book for Marketing
@mcdwayne discussed this was a project that was started by Started by @Pfunder, and @bridgetwillard asked @jaymanpandya to assist; @jaymanpandya is going to work on this but is en route to WC Udaipur. So it probably needs a few weeks.
Marketing Team at Contributor Days
@skarjune mentioned an instance where a WC organizer held a contributor day last year, but did not promote it, helping to justify the word needed here.
@harryjackson1221 brought up the section of the handbook regarding subgroups
As a team, we decided to archive this card, since we no longer meet in subgroups. This is the first card to be archived since we began using TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. last June.
As a reminder to all team members @mcdwayne brought up the following:
You do not need anyone else to give you a card. We are all 100% volunteers here. The cards are to help us communicate and keep momentum on our work as a team and track deliverables. You are all empowered to bring up things you want to do and own them and work them to make the change you want to see in the community!
Notes taken by @harryjackson1221