Marketing Meeting Notes – January 24, 2017

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

Slack Timestamp

This week we focused on updates for the various cards under In Progress, as well as the To Do list.

Looking for a Way to Contribute to WordPress?

We began the meeting by announcing @jenblogs4u and @bridgetwillard were able to get the blog post published to promote Make WordPress.

@mcdwayne urged other members to add to their social media queue for promotion, there was some discussion about the Twitter Card not previewing properly, and @bridgetwillard is working on getting that corrected.

We began the meeting by reviewing the In Progress Cards.

Blog Post Promoting Donations to the Foundation

Task Leads @bridgetwillard @nuanel  @parth

@mcdwayne moved this card to the backlog, until we get an update from task leads

Blog Post: “Why Use WordPress for a Website”

Task Leads @bridgetwillard @harryjackson1221 @jasonsiegel

@bridgetwillard pinged design to get a featured imageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts. for this post, and will review, and publish.

Social Media Plan for WordCamps

Task Leads: @webcommsat @bridgetwillard @Dustin Nay

@harryjackson added a description to card and @bridgetwillard is going to look over in near future;

@webcommsat has reviewed content to break up into tasks, and going to review for additional information to add to article as well

Survey Answers: Needs Formatting

Task Lead: @harryjackson1221

@harryjackson1221 has began working on the second case study to format current copy correlating to the survey answers and will be working on fleshing out copy in the coming week.

Create a Marketing Team Handbook

Task Leads: @bridgetwillard @skarjune @yvettesonneveld @harryjackson1221

This task is in process of being broken up into smaller tasks and @harryjackson1221 has created cards for each task in the to do list. He created a checklist that corresponds, so we can use the main card for viewing the progress of this task as a whole.

@harryjackson1221 is going to try to separate the rest of the tasks by next meeting

AccessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( Handbook Marketing Plan

Task-lead: @postphotos @bridgetwillard

@bridgetwillard mentioned that right now they do not need help, and we can move this card to the backlog, but did bring this thread to her attention:

“The second half of this might be easier. @gidgey and I chatted about this last week, it’s something the #marketing team is trying to make happen: How do we allow for easier CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. contributions from all, not just senior contributors?”

WCABQ Contributor Day

@mcdwayne and @gidgey discussed getting the attendance list from WCABQ Contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. to add their badges. Recap published

Navigating TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub. – Quick Start Guide

Task Lead: @mcdwayne

For this task, we reviewed the Outline that @kitty and team came up with previously, and @mcdwayne asked for contribution for “Using Trac,” specifically the section dealing with Working on open tickets, Notifications, Creating patches, Workflow – (summary of clone, replicate, submit, etc), Best practices, After upload – comments and feedback, and Possible resolutions

@harryjackson and @mcdwayne discussed the audience for this content, and agreed it will need a link to the forums suggesting to end users for help

@mcdwayne shared the assumptions from the Outline regarding the user this doc is pertaining to

@mcdwayne also gave a summary of what their vision for this content would be, and how they wish to approach “What You Should Know Before Getting Started.”

End User Persona Doc

Task Leads: @miker @bridgetwillard

@miker updated the card with information on the progress he is making for the end user personas, that he will be interviewing 20 different users. He also gave a timeline update, stating the process is beginning and he will share the personas when it is complete.

@mcdwayne moved this card back to In Progress.

@mcdwayne then opened the meeting up for people to take lead on cards in the to do list

Video: GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. Usability Testing

Task Lead: @jeremyfremont

@bridgetwillard advised the team that @jenblogs4u emailed @jeremyfremont about it last night. They are working with @tashan and he mentioned they will be taking care of the editing for the videos. Jeremy will be uploading the videos soon.

@miker wanted information about our vision with this project and @bridgetwillard updated the card with the description.

This card was moved to the Backlog list in the meantime while we are waiting on an update.

Create a Style Guide + Brand Book for Marketing

Task Lead: @jaymanpandya @pfunder

@mcdwayne discussed this was a project that was started by Started by @Pfunder, and @bridgetwillard asked @jaymanpandya to assist; @jaymanpandya is going to work on this but is en route to WC Udaipur. So it probably needs a few weeks.

Marketing Team at Contributor Days

@bridgetwillard is going to chat with @AndreaMiddleton about Contributor Days and how we can be more prepared as a team, but it is not yet a card.

@skarjune mentioned an instance where a WC organizer held a contributor day last year, but did not promote it, helping to justify the word needed here.

@harryjackson1221 brought up the section of the handbook regarding subgroups

As a team, we decided to archive this card, since we no longer meet in subgroups. This is the first card to be archived since we began using TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: last June.

As a reminder to all team members @mcdwayne brought up the following:

You do not need anyone else to give you a card. We are all 100% volunteers here. The cards are to help us communicate and keep momentum on our work as a team and track deliverables.  You are all empowered to bring up things you want to do and own them and work them to make the change you want to see in the community!

Notes taken by @harryjackson1221

Meeting attended by @bridgetwillard @mcdwayne @jenblogs4u @harryjackson1221 @maedahbatool @miker @RachelPage @Josh @dhruvpandya @jaymanpandya