Marketing Team Notes – January 10, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

Today’s meeting was the first time the group met after our December break. We recapped where we are on various projects on the Trello board. Read the backscroll on Slack here

Videos on GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. Testing

Leads on TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: Card: @jeremyfremont @tashan

@jenblogs4u and @tashan stated they were being uploaded for editing  but I can follow up on that.

@bridgetwillard Pinged  @jeremyfremont on the card and changed the deliverable date to 1/15.

WCUS Recap of Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus.

@mcdwyane updating purpose on Trello Card which was a little vague

@bridgetwillard will be following up here. There are three purposes for this item when completed: blog post published on Marketing, Pinging @andreamiddleton to get it on News, Sending to @newYorkerLaura for post on WCUS

Getting the Word Out about Make WordPress

Lead: @maedahbatool

@maedahbatool reports that they collaboratively live wrote this piece but, it needs to be finalized.

@harryjackson1221 @jenblogs4u are also working on this

@McDwayne suggested maybe just a bunch of tweetable bites compiled into a blog post

Some thoughts regarding if the finished product is a Wishlist vs. Deliverable Copy to be posted

At the moment, it seems like it’s just an initiative to share, but it would be great to have some standardized posts we could use to tweet and share. Item is evolving.

Liaison Program

Lead: @jasonpknill

The idea was first floated at WCUS Contributor Day. It’s currently on the back burner.

Make WordPress Teams Updated Front-Facing Design

Leads: @kevinwhoffman @mapk

They want the design team to work with each of the Make WordPress teams on a front-facing update  

@mapk stated that @kevinwhoffman had some great ideas around this and began the leg work already. I’m not sure where it’s at right now though.

@harryjackson1221  would like to assist as well

@bridgetwillard will update the Trello Card but wait for design before this goes too far in motion

Promoting the Donations to the Foundation

Lead: @parth

@bridgetwillard pinged Parth in the Trello card and made the due date 1/15. If it’s a blog post, we should be able to hammer out that copy.  


Leads: @marybaum @jenblogs4u

At WCUS @andreamiddleton asked us to write copy for this.  It was originally written in German for CMSGarden. @jenblogs4u stated that they worked on just translating the item, but that it needs to be examined for culturally appropriate language.

@nuanel has a lot of experience with working in translation teams and  will work on it over weekend

@Mcdwayne will also assist

Public Policy Guide

Lead: @jasonpknill

This was started at WCUS and has several team members working on it such as @jasonpknill and @Dustin Nay in the Trello Card.

Might be a good one to chop into smaller pieces for deliverables, the overarching goal is great but can Marketing alone do this? Community and at least a few other teams might need/want to be involved.

After much discussion it will be chopped into bite sized bits. Thoughts include a list of people to reach out to, where WordPress stands regarding security, accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (, etc. It was decided that we can leave this card as the overarching card and link the new cards from within it.

@Miker may tackle some of this card

Navigating TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.

There is no one person leading the charge here from marketing as it requires specialized knowledge that is not the team’s forte.

@flixos90 from the coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team was pinged for advice. He has worked with marketing before on other projects. He responded that  “I have a few thoughts on this myself, but I’m not sure who to particularly recommend to ask. Maybe a good spot could be to join the core dev chat and ask for feedback there. Or, since you’re talking about onboarding, we have a weekly new contributors meeting that would be particularly useful.”

@newyorkerlaura stated what we need is along the lines of Getting Going With Trac: How to 101

@McDwyane will work from a slide deck that  @flixos90 used to present on this topic. He’s turn it into a doc and then we can go from there.

There’s a loose Feb 7 due date.


Lead:  @harryjackson1221

@harryjackson1221 reports that they are doing some surveys on WP Personas here, and should have the results of that around March-ish/ If they move the date, he can set a Google reminder to update the marketing team when they have it completed

An update of the project is currently scheduled for 14th of March, but could be sooner if thing progress more quickly

There is no update

Glossary of Terms

Lead: @newyorkerlaura

@mcdwayne completely the definitions and alphabetized the document. We all agree that alphabetical order is the best way to go rather than alphabetical within subcategories.  

@newyorkerlaura proofread and add in supporting links.

Right now the document needs a technical review. @harryjackson1221 and @abhanonstopnews will help with this aspect

The project is 90% complete. If we have the technical review it can be the first project done in 2018

End Meeting Time Stamp. 

Notes taken by: @newyorkerlaura

Meeting attended by: @newyorkerlaura @bridgetwillard @nuanel @mcdwayne @jenblogs4u @miker @maedahbatool @skarjune @harryjackson1221 @abhanonstopnews @flixos90