The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
Marketing Team Vision
Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.
All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:
Videos on GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ Testing
Leads on TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Card: @jeremyfremont @tashan
WCUS Recap of Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.
@mcdwyane updating purpose on Trello Card which was a little vague
@bridgetwillard will be following up here. There are three purposes for this item when completed: blog post published on Marketing, Pinging @andreamiddleton to get it on News, Sending to @newYorkerLaura for post on WCUS
Getting the Word Out about Make WordPress
@maedahbatool reports that they collaboratively live wrote this piece but, it needs to be finalized.
@McDwayne suggested maybe just a bunch of tweetable bites compiled into a blog post
Some thoughts regarding if the finished product is a Wishlist vs. Deliverable Copy to be posted
At the moment, it seems like it’s just an initiative to share, but it would be great to have some standardized posts we could use to tweet and share. Item is evolving.
The idea was first floated at WCUS Contributor Day. It’s currently on the back burner.
Make WordPress Teams Updated Front-Facing Design
They want the design team to work with each of the Make WordPress teams on a front-facing update
@harryjackson1221 would like to assist as well
@bridgetwillard will update the Trello Card but wait for design before this goes too far in motion
Promoting the Donations to the Foundation
@bridgetwillard pinged Parth in the Trello card and made the due date 1/15. If it’s a blog post, we should be able to hammer out that copy.
At WCUS @andreamiddleton asked us to write copy for this. It was originally written in German for CMSGarden. @jenblogs4u stated that they worked on just translating the item, but that it needs to be examined for culturally appropriate language.
@nuanel has a lot of experience with working in translation teams and will work on it over weekend
@Mcdwayne will also assist
Public Policy Guide
This was started at WCUS and has several team members working on it such as @jasonpknill and @Dustin Nay in the Trello Card.
Might be a good one to chop into smaller pieces for deliverables, the overarching goal is great but can Marketing alone do this? Community and at least a few other teams might need/want to be involved.
After much discussion it will be chopped into bite sized bits. Thoughts include a list of people to reach out to, where WordPress stands regarding security, accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), etc. It was decided that we can leave this card as the overarching card and link the new cards from within it.
@Miker may tackle some of this card
Navigating TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/.
There is no one person leading the charge here from marketing as it requires specialized knowledge that is not the team’s forte.
@flixos90 from the coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team was pinged for advice. He has worked with marketing before on other projects. He responded that “I have a few thoughts on this myself, but I’m not sure who to particularly recommend to ask. Maybe a good spot could be to join the core dev chat and ask for feedback there. Or, since you’re talking about onboarding, we have a weekly new contributors meeting that would be particularly useful.”
@newyorkerlaura stated what we need is along the lines of Getting Going With Trac: How to 101
@McDwyane will work from https://slides.leaves-and-love.net/contributing-to-wordpress-core/ a slide deck that @flixos90 used to present on this topic. He’s turn it into a doc and then we can go from there.
There’s a loose Feb 7 due date.
@harryjackson1221 reports that they are doing some surveys on WP Personas here, and should have the results of that around March-ish/ If they move the date, he can set a Google reminder to update the marketing team when they have it completed
An update of the project is currently scheduled for 14th of March, but could be sooner if thing progress more quickly
There is no update
Glossary of Terms
@mcdwayne completely the definitions and alphabetized the document. We all agree that alphabetical order is the best way to go rather than alphabetical within subcategories.
@newyorkerlaura proofread and add in supporting links.
Right now the document needs a technical review. @harryjackson1221 and @abhanonstopnews will help with this aspect
The project is 90% complete. If we have the technical review it can be the first project done in 2018
Notes taken by: @newyorkerlaura