Marketing Team Meeting Notes – December 13, 2017

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

The marketing team has unified at WCUS. Here is the document for our meeting notes. Feel free to read the scroll back in Slack.

Task of the Day:

Working on ‘WP Jargon Glossary for New People’ card.

Team members found some acronyms and group names (metaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress., polyglots, coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.) confusing, as well as tools (ie tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.; how to find/update P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at, taxonomyTaxonomy A taxonomy is a way to group things together. In WordPress, some common taxonomies are category, link, tag, or post format. and accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( terms, open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL., and many others.

Some well-known WordPress sites have created their own glossaries, such as WP Beginner and wpmudev. There’s also Codex, which was noted as useful when learning CSSCSS CSS is an acronym for cascading style sheets. This is what controls the design or look and feel of a site. but not necessarily for encouraging people to become contributors.

Glossary Criteria/Rules

Criteria: We want the glossary to be newbie-friendly and searchable. One proposal was to build sections and alphabetize terms within each section. Minor note: be careful with camel casing (ex WordPress; WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more.; cPanel – any brands that need to represented consistently)
@harryjackson1221: “PHPPHP PHP (recursive acronym for PHP: Hypertext Preprocessor) is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML., MySQLMySQL MySQL is a relational database management system. A database is a structured collection of data where content, configuration and other options are stored. and LAMPLAMP LAMP is an acronym for Linux, Apache, MySql, PHP – a stack of free software programs that can function as the environment for running WordPress./LEMPLEMP LEMP is an acronym for Linux, NGINX, MySQL, and PHP – a stack of free software programs that can function as the environment for running WordPress. should all reside in the same section.”

There may be certain terms in the glossary that can have more than one meaning, we should include all if we can

Potential Additions

@jeremyfremont mentioned he worked on a general Internet jargon glossary, whose terms may be useful to copy and paste. Many of the terms defined here are not WordPress specific, but there are a handful that may be useful. No copyright concerns as he wrote and defined all the items.

Useful for Later

@skarjune noted the Handbook should be used for the Glossary, but we cannot add any plugins. Design and setup on ORG are locked down.

Bridget’s idea: Include the glossary in our handbook.

Questions for Later

What’s the best way to organize our glossary? Alphabetical? Sub-categories? Alphabetize and then link from categories? Categorized with an alphabetized index? Perhaps a compromise btw section and alpha? We’ll ask the design team for help after we’re done.

Should we define what a The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. profile page contains? (ex: You want a gravatarGravatar Is an acronym for Globally Recognized Avatar. It is the avatar system managed by, and used within the WordPress software. because…)

One of our TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: boards is a trac onboarding doc we need some help with (put a pin in this item and request assistance)

How far into team-specific terminology do we want to get? “There’s stuff like GTEGeneral Translation Editor General Translation Editor – One of the polyglots team leads in a geographic region Further information at that’s used a lot in #polyglots or deputy by the community people.”

@abhanonstopnews: may be worth having someone review some of the channels to see what terms frequently come up which might need to be added to the glossary?

Action Items

@harryjackson1221 will create categories (ex: Community; Hosting/Servers; Development) and @AfshanaDiya can alphabetize. Anchor links to accomplish TOC? Page jumps? What about adding IDs they link to?

@skarjune has seen a placeholder but not any implementations of anchors in other handbooks. He will check with meta team for advice/examples.


Notes taken by: @alisonsmith

Meeting attended by: @bridgetwillard @Harryjackson1221 @sereedmedia @dhruvpandya @miker @abhanonstopnews @bseekins @nuanel @riankinney @AfshanaDiya @meher @skarjune @newyorkerlaura @jenblogs4u @westcountymedia @jeremyfremont