Marketing Meeting Notes – December 6, 2017 – Make WordPress.org Marketing

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

The marketing team has unified at WCUS. Here is the document for our meeting notes. Feel free to read the scroll back in Slack.

WCUS Outcome

No more subgroups, we are one unified group. TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board collapsed into one entity. Thank you to @mcdwayne and @annelieke who did this merging
To reiterate EVERYONE has the ability (AND PERMISSION) to make a Trello Card. We have instructions here: https://trello.com/c/GcNFAQ7x/32-welcome-heres-how-to-get-started
The projects from the former subgroups are still valid. We just want to continue to work and function as one team.
Be sure to subscribe to the Marketing Blog so you read our weekly updates. Our blog is at https://make.wordpress.org/marketing/
Reminder to us all to say and use make.wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ on things and not just use the jargon “P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/.”. Make it easier for all who are not as up on jargon to follow along.

To Do List:

We have 4 main things at the moment:

Contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Suport: https://trello.com/c/wzvtWjzi/8-wcus-contributor-day-support
The End User Persona card is something we are still working on. @Miker updated the card. We have resources allocated to a formal WordPress User Persona Research project starting in January. We are basing this on the persona research from the Nielsen Group. @Miker will provide the results of this research as the project progresses. https://docs.google.com/document/d/1YROsrDhUUNHMD0Ph9vdXteSympo2CcTMhHw0pD6H0lo/edit#heading=h.iy9n8zagee9w @harryjackson1221 is also currently working on this today
There are a few pieces of content regarding WCUS teams that need to be merged. A post on our blog will be put together regarding this by @gidgy https://drive.google.com/drive/folders/0B9wRJsOfSKgzbzFSYkRHZkZhM0U

Task of the Day: Getting word out about Make.WordPress.org

https://docs.google.com/document/d/11X21OcsrNI709QM7fpYKadEF5DMxFN8jC194LMGiNBA/edit

Challenges include that the current naming is a mouthful and not self-explanatory to newcomers
What should we call make.wordpress.org when we tell people that’s how you contribute?
Perpetual Confusion between .org and .com is a consideration and a hurdle
I Make WordPress.org stickers designed by @harryjackson1221 and distributed during WCUS trying to help alleviate the confusion
Messaging like this on Twitter by @jenblogs4u (in fact everyone Tweet it out!) is important “Do you #design, #develop or #blog in #WordPress? Did you know you can get the latest news, discover events and get involved with the #community at http://make.wordpress.org?” We cannot repeate this message too much https://twitter.com/JenBlogs4U/status/938444151821017088
Vital Hashtag information: We all should be using #MakeWordPress and #Community is to get the other people seeing that tweet.
This is a possible resource, but it’s a little hard to navigate https://make.wordpress.org/marketing/2017/07/05/what-is-a-contributor-wordpress-contributors-speak-out/ that is where the making of a hanbook comes in. @Mcdwayne and @skarjune are on this https://wordpress.slack.com/team/U893BCC13
We are writing copy that promotes make.wordpress.org to the general public (meaning people who want to contribute but don’t know where to start). @tlctara has volunteered to start this.
1. @angelkiss might provide some graphics
2. Needs to be language that doesn’t have too much jargon
3. Must be newcomer friendly, but also understandable for “old timers” who are up on the jargon. So unless something is done to change the term/announce a change in term, leads will still use P2. Currently team reps like @gidgy have the experience that when they were newcomers that this term “confused me and made me feel left out and confused … made it harder to contribute and feel helpful” therefore let’s use new and old terms side-by-side to make all feel welcomed and to stay informed. For example, “Our marketing blog (A.K.A. the P2) recaps the work the marketing group of volunteers is tackline.”
4. @newyorkerlaura suggested that we need a jargon guide for newcomers. @Mcdwayne made a Trello card for this. https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people
5. Possible resources for several items above from WCUS 2017 website
  1. https://2017.us.wordcamp.org/contributor-day-info-resource-of-team-listing/
  2. https://2017.us.wordcamp.org/2017/10/03/slack-101-connecting-with-other-wordcampers-on-slack/
6. Photos taken from WCUS going to the Google Drive soon via @NewYorkerLaura

Notes taken by: @NewYorkerLaura

Meeting Attended by: @bridgetwillard @meher @NewYorkerLaura @skarjune @mcdwayne @maedahbatool @alicestill @harryjackson1221 @dhruvpandya @jenblogs4u @taraclaeys @miker @bseekins @chanthaboune @westcountymedia