Marketing to Agencies & Clients – August 23, 2017 Meeting Notes

The Marketing WordPress to Agencies and Clients subgroup focuses on materials and resources for agencies to market WordPress to clients, as well as providing technical and business information to larger businesses and enterprises.

Timestamp for Slack

@anafransilva updated us on the Case Study progress:

Here’s how the people who submitted heard about the survey:

2 = WP.org

6 = personal associate/word of mouth

2 = Facebook

2 = Twitter

There’s more work to do.

@mcdwayne said he has been asked “Where will these case studies live?” and “Who will get these case studies?”

@anafransilva

I’d think those answers were provided in both the messages we put out.

But maybe that’s not clear enough right now?

They’ll live in the portfolio – and the .org Marketing team (subgroup Agencies etc) will get them. Do we feel we need/can make this clearer somehow? Maybe in the email/message we send – rather than in another public message?

There are 13 case studies submitted as of 8/23.

The discussion turned to producing a finished case study now and continue collecting data and submissions

@anafransilva:

It looks like most of us are in favour of having a ‘rolling’ deadline (ie; not a deadline) but producing something when we reach X amount of valuable case study submissions – does that sound about right?

@yvettesonneveld

Would it help to reach out to the agencies that submitted with some clarifying questions to see if we can help then mine more nuggets of gold? And if so, who would be the best person to do so? As in to make sure we don’t cross lines / interfere with existing relations?

@anafransilva:

So, with the ideas we’ve put together – our outreach is centred around two key groups:

  • community
  1. WC, meetups, Slack channels
  2. Twitter influencers
  • agency owners directly

There are three tasks that could do with being picked up around this

Community outreach: email WCs & meetups in lieu of contacting Comm team directly.

Last time we spoke, someone had agreed to contact Community team and spread the word (I can’t remember who). In lieu of that there are other smaller bits we can do like spread the message in location-specific Slack channels.

There are lots of us here! All it needs is one message in the ‘general’ channel of a Slack team you have access to, with a brief message about what this is and a link to survey.

Next one, outreach to agency owners. There are 56 in total on the list – we’ve emailed 12.

Email template in Trello card.

Agency Survey Tracker

So, there are lots of other people to email still.

Lastly is emailing Twitter influencers and asking for promotional support: email template available in Trello card.

We were supposed to find a ‘Tweet now’ button for this, but to move this task along, we can forgo that and just email them

@mcdwayne There are 2 larger projects that other teams and Ma.tt have asked us to do, need to get these moving forward somehow:

1) Global WP Translation day

Which ma.tt asked us to work on es.wordpress.org

2) The Core team asked us to create content aimed at the site owner to get them to upgrade to PHP7.

Meeting adjourned early.

Notes taken by @mcdwayne

Attendance : @anafransilva @bridgetwillard @mcdwayne @yvettesonneveld @anafransilva @vishalmukadam @iviolini @maedahbatool @prathameshp