WordPress Marketing Team: Who are We?

The WordPress Project's Marketing Team's vision is to help other WordPress teams communicate with each other, with agencies, with community volunteers, and end-users.

What is our Vision?

To help other WordPress teams communicate with each other, with agencies, with community volunteers, and end-users. Often developers, agencies, and end-users are grouped together and, of course, there is overlap in these personas. The Marketing Team aims to continuously get a feel for how the platform is perceived in the community and how it could be improved.

WordPress is a free and easy-to-use publication platform, developed, maintained, and supported by a warm and welcoming group of volunteers and offers near unlimited options for customization.

Does the WordPress Project need Marketing?

Short answer: yes.

We’re volunteers just like everyone else. Sometimes there are unrealistic expectations put upon us (or any volunteers — Mika Epstein (@Ipstenu) has often written about this from her perspective on the plugin team).

Some of us give an hour a week, some more. Some donate their time to a Contributor Day or two—or three. We move as fast as we can with the volunteers we have. And doing the best we can, we move forward, pressing forward, to help each other and the WordPress Project, from which many of us derive our personal careers.

Who is the Marketing Team?

We are volunteers. We are passionate about WordPress. We work in social media, marketing, analytics. We’re writers. We’re analysts. We’re communicators. We crave data and we love learning about human behavior.

“Like much of the .org community, the marketing team is 100% volunteers, so the projects and things tackled are decided by who shows up to work (and not part of some top-down plan that you’re alluding to).” — Sara Rosso 

Our vision is to create a unified voice in the WordPress ecosystem between volunteers and users.

The Four Subgroups

We have four subgroups: community, agencies, end-users, and developers. Each of those groups has one meeting per month that occurs in the Marketing Slack Channel. One hour once a month is a reasonable commitment.

“With these four subgroups it becomes clear how diverse marketing WordPress is and how it’s important we concentrate efforts in the subgroup which interests and benefits us the most, I expect there to be some overlap between groups, in both interest and efforts. With these four subgroups we can also ask some of the bigger organizations and agencies in WordPress to focus their own contributions & donations in the form of people-time as one of these groups may more closely align with their efforts.” — Sara Rosso

We’ve discussed merging groups and making it one, but for now you can read more about each of the groups here.

How can you get involved?

We welcome all volunteers and we thank you for donating your time.

You can read more about how to get involved here.

What is the Marketing Meeting Schedule?

We meet at 1500 UTC on Wednesdays in the Slack Channel. You can read more about our schedule here.

How do you we run our meetings?

We have four subgroups: community and three based upon personas. Each meets on a specific Wednesday each month and you’re free to join any. All subgroups are open to anyone. You can join any group at any time. All subgroups are moderated and we post notes to the same blog.

You can read more about how we run our Slack meetings here.

How can you earn a marketing badge?

There are two marketing badges, one for team leads and one for contributors. Constant attendance to meetings and/or producing a written document is how you will receive a badge. Bridget (@bridgetwillard on WordPress.org) is keeping a spreadsheet and is in ongoing communication with the meta team. If you need assistance on getting a badge, DM her on slack (@gidgey).

What does the Marketing Team actually do?

We help produce content, campaigns, and strategy to help the WordPress Project overall, Meetup Participation, and gain data to better communicate with agencies, developers, and end-users.

This year (to date), we’ve published: