Marketing to Developers – July 19, 2017 Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Marketing WordPress to Developers

This subgroup focuses on providing development– related information, technical use cases and examples, technical best practices, and in general help developers understand how, when, and why to use WordPress when developing websites. Providing information for theme and plug-in developers would also fall in this categoryCategory The 'category' taxonomy lets you group posts / content together that share a common bond. Categories are pre-defined and broad ranging..

(Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Slack Timestamp

Meeting Recap

@iviolini added suggestion to wishlist and created a Trello card.
Provide feature and future functionality information to community through regular channels

@mcdwayne points out building personas:
A persona is a global description of a type of ideal client clone of image editor personas.

Mentioned persona’s TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card examples.

Marketing to Developers Trello board is here.

• @vishalmukadam ask what is a persona:
• And one the best explanation was given by @nagpai:
  Different profiles of developers who use WordPress to build websites. Personas are profiles with a name and personality attributed so that it becomes easy to “talk” to them and device communication.
• @mcdwayne And in one line “what a developer looks like.”
• @yvettesonneveld also explained in a good way.
• @hardeep Are designers and freelancers counted in this persona list or is it strictly developers?
  @skarjune Says those are traditional job labels but the workflow and deliverables to clients have changed in the WP ecosystem.
• @nagpai explains there are two types
  • I could think of two types of developers.
    1. Coding school – Traditional coders who did PHPPHP PHP (recursive acronym for PHP: Hypertext Preprocessor) is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML. http://php.net/manual/en/intro-whatis.php. or other platforms earlier and now use WordPress as a ready framework.
    2. Power user school – The likes of Matt who began as content writers and went about improvising or building something that suits their needs, one step at a time.

This meeting was attended by @bridgetwillard @mcdwayne @vishalmukadam @iviolini @skarjune @nagpai @yvettesonneveld and @hardeepasrani.

Notes taken by @vishalmukadam