Marketing the Community – July 5, 2017, Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting:

Time stamp for Slack.

Recap from last month’s meeting:

We reminded people about the meeting change poll but focused on one project for today’s meeting.

Today’s Notes:

We reviewed the Contributor Video Plan. Published 7/5.
We discussed the need to keep publishing on the Make.WordPress blog. Main focus for this team is to create content that will end up in a future handbook, to be used by WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. and MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. organizers. (example of Support handbook) Currently no persona has been defined for these audiences, this has been added to the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board.
We discussed weekly updates on the Team Update blog and Bridget asked the Meta team. Task has been added to the Trello Board.
We reviewed the poll results for the meeting time. Meeting time will be moved to 15.00 UTC. as of August 1st of 2017. @jenblogs4u will create a blog post about this.
@vitormadeira suggested we help out with creating visual content for Polyglot translators to communicate how to create better translations. He accepted the invitation to be the project ambassador and linking pin with Polyglot team. A Trello card has been created and we are looking for a marketing contributor to be the team lead on this.
We discussed the project “Strategy and content to provide content support for meetups with low content”. @bridgetwillard started a document and would love suggestions.