Marketing the Community – April 5, 2017, Meeting Notes

The Community Marketing team reviewed what was left from that previous meeting and discussed deliverables.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of Marketing.)

Happenings During Today’s Meeting:

Recapping tasks from last month’s meeting:

  1. Dear MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. Organizers, we need your help with Meetup Video Testimonials Call to action was published 3/1 here:
  2. Videos from that campaign appear here:
  3. We have 6 right now.
  4. @SaraRosso Suggested we come up with a promotional plan for these videos. (SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at Timestamp )
  5. Would anyone like to create a Google Doc (public link anyone can edit) for that effort?

Unassigned tasks from last month and WCUS:

  1. Editorial calendar for Central Account – (currently unassigned)
    1. Social media marketing to raise awareness of local communities
    2. Content metrics
  2. A Foundation-backed online advertising strategy
  3. Support for meetups with low content

Waiting for Feedback:

  1. We are still waiting for feedback from the Community Team on the Editorial Calendar we created ( as Meetup’s group email functionality was broken until around 3/17.
  2. We should probably wait for the Central Account editorial calendar until we get more feedback.

WCATL Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus.

We had a contributor day at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Atlanta. Joining Marketing were @mcdwayne (marketing to developers with @jasonpknill) and joining community were @granthyarbrough (Grant), @strawmitch (Stephanie) and @spyderserve (Gary).

@strawmitch and @spyderserve were totally into questions about analytics regarding meetup attendance and created “Determine valid metrics for monitoring meetup participation.”

Unfortunately, we did not have time to review this as a group during today’s meeting. We should all review and make comments on the blog post (p2) here.


Today’s work:

We decided to work on Promoting WordPress Meetup Testimonial Videos and published our thoughts and questions here.


#marketing-the-community, #promoting-meetups