Marketing the Community – March 1, 2017, Meeting Notes

The Community Marketing team reviewed what was left from that previous meeting and discussed deliverables.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of Marketing.)

Happenings During Today’s Meeting:

Recapping tasks from Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. at WCUS:

  1. Editorial calendar for Meetup & WordCamp Organizers  (completed 2/1)
    1. Bridget slacked the Community Team for feedback on the MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. editorial calendar 3/1.
      And in Advanced WordPress Facebook Group.
  2. Editorial calendar for Central Account – (currently unassigned)
    1. Social media marketing to raise awareness of local communities.
    2. Content metrics.

Recapping tasks from last month’s meeting:

  • A collection of videos on what makes a meetup great. 
    1. Jen Miller curated the links here.

Unassigned tasks from last month and WCUS:

  • Editorial calendar for Central Account – (currently unassigned)
    1. Social media marketing to raise awareness of local communities
    2. Content metrics
  • A Foundation-backed online advertising strategy
  • Testimonials from meetup attendees – A “Humans of WordPress” style of promotion (call to Community and Meetup Organizers — published 3/1)
  • Support for meetups with low content

New Yorker Laura wants to talk about #4: Humans of WordPress style promotion.

Andy, Laura, Jen and Bridget think that Community Team sent an email out to WordPress Meetups that said,

Also, the WPtv guidelines don’t allow for testimonials. Can we get someone on the TV team to add that categoryCategory The 'category' taxonomy lets you group posts / content together that share a common bond. Categories are pre-defined and broad ranging.? Added a question to #WPTV slack channel.

johnparkinson [9:49 AM]

Thanks @gidgey Let me reach out to @jerrysarcastic  and @roseapplemedia  to add that category.

Meetup Video Testimonial Call to Action

For today’s meeting, we decided to focus on video testimonials from Meetup attendees.

Dave Navarro says impromptu videos are best.

“I work for a TV and Radio station in the midwest and I can tell you, from experience, that unpolished raw video has more of an impact on most people in social media than polished professional video.”

Dear Meetup Organizer” was published on Community March 1.

Left over to think about for next month is:

  1. Editorial calendar for Central Account – (currently unassigned)
    1. Social media marketing to raise awareness of local communities
    2. Content metrics
  2. A Foundation-backed online advertising strategy
  3. Support for meetups with low content