Marketing to End-users – February 8 2017 Meeting Notes

The Marketing to End-users subgroup met for the second time, following up on ideas generated at the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. and the initial January 11, 2017 meeting. The Marketing team is open to new contributors, and you may visit the Marketing channel (here’s the Slack thread for this January 11 meeting), and you may comment on this post.

Many project ideas have been generated for marketing to end-users, and we reminded ourselves to focus on single site owners or small business users of WordPress along with content creators and bloggers.

In the meeting, those present determined that the first next step should be to develop an editorial structure for proposing and generating marketing content, before working on how to distribute and share it. Sara @rosso99 said, “We have a lot of ideas, and people need to start tackling things tactically, putting structure / proposals around them.”

We also felt it’s important to identify the end-user personas to target and to craft lists of keywords to accompany them. We should draft sample content to demonstrate the various kinds of content to use. We can also begin to consider how to place content on WordPress blogs, how to invite guest posts, and how to work with some external sites in the WordPress ecosystem.

Recap of Goals/Scope: Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users, those single-site owners or small business users of WordPress, and content creators and bloggers. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution. (Read about the other marketing subgroups in The Four Horsemen of Marketing)

**Sara reminds: If you want to work on any Marketing to End-Users project idea not mentioned here, you just have to speak up, and dedicate time to it.

End-users Editorial Plan

We discussed potential topics, who to target, and where the content could go. Here’s a summary of the types of things that may go into the editorial plan:

  • SEO strategy
    • Target personas
    • Keywords
  • Content
    • User stories
      • Success stories
      • Inspirational stories
      • Video interviews shot at WordCamps
    • Instructional tutorials
    • Community events
    • Content samples
  • Distribution
    • The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. blog
    • An online implementation of WordPress code that lets you immediately access a new WordPress environment to publish your content. is a private company owned by Automattic that hosts the largest multisite in the world. This is arguably the best place to start blogging if you have never touched WordPress before. blog
    • Other sites in Community & ecosystem
    • Guest posts
    • Newsletter
  • Sharing
    • Social Media
      • wordpress
      • @wordpressdotcom

The subgroup will collaborate on the End-users Editorial Plan and follow up on progress in the next monthly meeting.

See you at the next monthly meeting – here’s the full schedule of meetings in 2017.

#end-users, #meeting-notes