Marketing the Community – February 1, 2017, Meeting Notes

The Community Marketing team met for the second time since Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. at WCUS 2015. We reviewed what was left from that previous meeting and discussed deliverables.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of Marketing.)

Happenings During Today’s Meeting

Kcristiano gave access to the Community P2 to for Jen Miller and Bridget Willard in the Marketing Community Team to post the Email Marketing GDoc.

Items from last month still left to do are:

1. Editorial Calendar for WordCamp CentralWordCamp Central Website for all WordCamp activities globally. includes a list of upcoming and past camp with links to each. to help promote meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. events – currently unassigned.
3. A collection of videos on what makes a meetup great
5. A Foundation-backed online advertising strategy
6. Testimonials from meetup attendees
8. A “Humans of WordPress” style of promotion
9. Support for meetups with low content

Hero Press was suggested as the solution for 8.

Collection of Videos:

We decided to focus on Curating Video for What Makes A Meetup Great (#3).

Jen will find videos that are already existing and curate a list. The purpose is to inspire Meetup Organizers to create their own videos.

Bridget suggested that the Community Team put out a call to action to all Meetup organizers to send a video (how does that actually happen) of why their Meetup is important/great/valuable etc.


1. Who do they send it to?
2. Who posts to
3. How is it promoted (Facebook Page? What are the Central Social Channels to promote said content?)

Jen Miller will add those questions to the video brief. She also suggests that we work together to create a list of questions this month that could be used to interview organizers and generate testimonials of WordCamps and Meetups.

nirmaldesai suggests we make sure to reference WPTV Submission Guidelines

We’ll reconvene in March about video curation and local creation.

Monthly Email Marketing Follow-Up

Bridget put our Marketing Email Content from last month’s meeting in the Community P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at thanks to @kcristiano‘s help. It has the Swipe File, Suggested Themes, Alternate Themes, and Jan, Feb, March completed as examples.

Let’s pay attention to the feedback from the Community Team and Meetup Organizers to reevaluate and iterate our formatting and content.

Thanks for a great meeting.

Looking forward to our next one.