The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
We had more than a dozen people gather for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in Philly. We broke up pretty immediately into our four subgroups (end-users, developers, clients & agencies, and community) and everyone went to work!
Here are super brief notes for each subgroup. Please read through their docs for more detail (and feel free to leave further comments on this post). I’ve created a .org marketing GDocs folder others can contribute to (should be open to all!), and each subgroup has their own folder.
I’ll also be following up this post regarding the marketing subgroups schedule moving forward. Each subgroup will have a meeting on a different week of the month, and we’ll nail down the time/dates of each in that post!
Marketing the Community
This team worked directly with the Community team on a few requests including proposing sample editorial content for meetups and WordCamp organizers, as well as some ideas about social media mentions and scheduling up content. Thanks to Bridget Willard, Laura Byrne-Cristiano, Jimmy Pretorious, Jen Miller, Nemanja Aleksic, Justine Pretorious, Marc Benzakein, and Victor M Ramirez.
You can see that work-in-progress in the Marketing the Community subgroup folder.
Marketing to Agencies and Clients
The team decided to pick up where WordCamp Europe 2016’s group left off and start on a Fact Sheet for WordPress for Agencies. They checked out all other CMS for features, created a form they can send out to WordPress agencies to ask for great User cases, and created a concept to guide the visitor to get specific information for them. Thanks to Pamela Bey, Andy McIlwain, and Alex Frison.
You can see their work-in-progress in the Marketing to Agencies and Clients subgroup folder here.
Marketing to Developers
The team started by reviewing WC Europe 2016 notes and gained insight on developers. They identified key audiences in developer audience subgroups and began creating questions surrounding their decision making process. They also created a few action items for future research and campaigns, including conducting developer interviews if you’d like to help or be interviewed. Thanks to Kelly Heard, Robert Turcs, and Jason Knill.
You can see their work-in-progress in the Marketing to Developers subgroup folder.
Marketing to End-users
The team started with a redesign of the WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ homepage – small task! 🙂 The Download page is getting a redesign, but we wanted to focus on the homepage. @matt also joined and we got a lot of momentum coming up with content blocks, and some designers from the #design group joined in late afternoon to get started on the HTMLHTML HTML is an acronym for Hyper Text Markup Language. It is a markup language that is used in the development of web pages and websites./CSSCSS CSS is an acronym for cascading style sheets. This is what controls the design or look and feel of a site. to make it happen. The work is now being continued by Mark Uraine on the Design team and some designs should be posted on the make/design p2 moving forward. Thanks to Andrea Zoellner, Matt Mullenweg, Hugo Baeta, Ruth Kalinka, Marius Ghitulescu, Quynh-Mai Nguyen, Fahad Shakeel, Karol K, and Brad Thomason.
You can see the work started in the Marketing to End-users subgroup folder.