Brainstorming ideas/projects for .org Marketing

In lieu of a regular marketing meeting this month on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/, and seeing as some of us will gather at WCEU next week, let’s brainstorm some ideas for what areas / projects / things WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ could benefit from in terms of marketing and see what resonates most with the group. Markets/targets: any/all. Enterprise? Individuals? Small biz? Agencies? End-users? Flyers? Case studies? Other materials? All ideas welcome.

Some caveats:

Brainstorming is brainstorming. No judging/discrediting/booing at this stage 🙂 but feel free to ask someone for more information about their idea if it isn’t clear.
Suggesting an idea doesn’t require or imply ownership. While the marketing group, like every .org Make group, is made up of volunteers and in order to get things done you need real bodies and time to do them, at this stage feel free to suggest a project/improvement/idea – suggesting it doesn’t mean you have to own / implement it, as long as you agree that suggesting it doesn’t mean that someone / the marketing team has to implement it for you. 🙂

Let your ideas fly! Linking to previous idea thread if something resonates with you there, bring them forward here.

The next step after this would be getting everyone to vote on which ideas are the most interesting / viable for the group / members to tackle, and will be helpful for the group on the ground at WCEU as well.

Let’s try to get as many ideas as possible by June 17th (Friday), so we can share / vote on them next week ahead of WCEU.

raffaella isidori 10:24 am on June 15, 2016
Hey 🙂

I see some very interesting stuff in the linked post: did some of that stuff got done? (in which case it’d be great to have a look at it)… here’s what I see most relevant:
- Infographic about security? non-technical (I see security as a high interest topic)
- Open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. presentation, started at WCEU 2014 and not complete, up on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ so others can hack on it (coming soon!)
- Request / solicit some of the existing WordPress white papers published be donated to public domain (like the Security white paper is) so others can translate and utilize.
Also, it could be helpful to identify in a chart/graphic way all stakeholders in the WP.org ecosystem and see how can they be reached and with what information (again, possibly there’s stuff already that I’m unfamiliar with) :))
raffaella isidori 7:14 am on June 16, 2016

Another nightly thought: is there a coordinated effort on social media for WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/?
Could the local communities benefit from a repository of content to be used for communicating on social media? :9
divydovy 3:54 pm on June 17, 2016
Hi Sara, all.

My perception of the marketing (and I guess sales) challenges for WordPress at large corporate and enterprise levels are:
- The perception of ‘gaps’ between WP.org as a project, an agency as a professional services partner, 3rd party pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party. software/services and infrastructure / hosting provision. Both in terms of actual roles and responsibilities and how can we market in a consistent manner.
- The lack of a joined up list of functional vs nonfunctional requirements as a coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. reference point (including content chunked per audience like hobbiest/developer/agency/small business/enterprise – so everything from a codex-type overview through to white papers (as per “Request / solicit some of the existing WordPress white papers published” on the previous post).
- Identification of pain points within large organisations and building marketing content around that – pain both within competing options and pain points in WP such as faster update cycles, implications of GPLGPL GPL is an acronym for GNU Public License. It is the standard license WordPress uses for Open Source licensing https://wordpress.org/about/license/. The GPL is a ‘copyleft’ license https://www.gnu.org/licenses/copyleft.en.html. This means that derivative work can only be distributed under the same license terms. This is in distinction to permissive free software licenses, of which the BSD license and the MIT License are widely used examples.
Those are the things that spring to mind. I may have a bit of a nice view on this but I’d welcome any feedback.

Cheers 🙂

David
David Mosterd 1:33 pm on June 26, 2016

On contributors day we are looking to market for developers. One of the things we found (subjective of course) is that as a new developer the information is scattered, incomplete and not friendly to consume.

Looking at https://dev.wix.com/ for example, they are doing a nice job on marketing for their developers. It feels more like an embrace and there is plenty of room for different kind of developers who want to know different things.

Cheers from the “market developers” group.
eastwestbond 3:17 pm on June 26, 2016

Hello, Sara
Thank you for your presentation at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Vienna. I was in the group of Endusers. In my opinion wordpress.comWordPress.com An online implementation of WordPress code that lets you immediately access a new WordPress environment to publish your content. WordPress.com is a private company owned by Automattic that hosts the largest multisite in the world. This is arguably the best place to start blogging if you have never touched WordPress before. https://wordpress.com/ should be the platform for getting more endusers and to spread business possiblities to the community. We don’t have to work for endusers on wordpress.com and wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/, just make the business in a clever way together.
meeware 3:30 pm on June 26, 2016

Hi Sarah, really sorry I missed you earlier. Made it along in the afternoon, and tried to use the quadrant approach, but I think it was a mistake to drop it into the day so late. Still, interesting conversation came out, and I think it can still be a useful tool.

Anyway, The we got back to the groups from before lunch and continued the effort from before. I joined the agency table with Luka Devidze and Alex Frison, and though we represent a quite wide range of agencies in terms of scale and market, we agreed that there were things we all had to deal with- the “myths” of WordPress.

Gonna post a link to the working doc we have to tackle the top myths. Three false negatives, and three false positives.

In the conversation around this we did acknowledge that there is another elephant in the room – automattic != WordPress . It’s interesting, but doesn’t really seem to fit the myth buster model, but we’ll keep talking.

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