Notes from Marketing Meeting March 15

You can see February’s notes here. Start of SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at log here.

Objective #1: #IloveWP Twitter search.

  • Looks like some good proposals have been added here (thanks @sptorabi !) I’ll look at getting them added to the .org page. Once they’re added, I’ll move those in the doc to a new section so people can continue to add more.

Status: It’s going to be an ongoing job, nothing to suggest / recommend at the moment to change this. Continue to add!

Objective #2:  Moar WordPress Whitepapers!

We again had some great submissions here of published white papers as candidates for public domain contributions. I’m defining the steps to “ready for public domain” as:

  1. Port the content into a GDoc for review. 

  2. Examine / identify any sections or solutions which are recommendations for a particular product or solution, and remove any promotional / positioning statements inside the content.

  3. Get multiple signoffs from key community members (depending on content). 

  4. Release to GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner.

Status: We talked about looking at the REST-API for non-technicals as a candidate. I ported over the content from a PDF into this GDoc, but it’s pretty rough in terms of formatting. Feel free to jump in and make some improvements!

Part 2, New white papers. As for suggestions of papers to write, that Gdoc is here. If it doesn’t exist, we probably have to write it. I would be game for picking one topic and taking a stab at it (as a team) but I wouldn’t suggest more than one at a time.

Status: Open and accepting ideas on the GDoc for topics. If you’d like to help write a topic, please speak up in the comments so we can get started on an outline. 

Objective #3: Other Pages to Redesign / Enhance

No new information.

Worth revisiting the /features page redesign we proposed at WCEU 2015. Can we move this forward / build on this? Secondly, let’s brainstorm a shortlist of other pages to redesign or add – feel free to brainstorm in the comments of this post.

Status: Still accepting ideas! The /features page might be a good candidate for the WCEU 2016 contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus.

Objective #4: WPDay

I chatted with @petya and also in seeing all the activities each of the separate groups are planning (translation day, etc.) I think it’s not the right time for us to do this. It will take a lot of planning and coordination, especially amongst the community / events teams.

Suggestions during the meeting included: “would it be worth thinking about WP Week or WP Weekend?” to allow more people to participate or coupling with WCEU / WCUS. For the latter I discouraged it as several key people who we’d need involved would most likely be at either/both of those events and unable to help with offsite/online stuff. 

Status: On ice for the short-term.

Some Miscellaneous:

  • WordPress Crowdsourced Presentation (formerly WP Open SourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. Presentation) onto @rosso99‘s GitHub for viewing/commenting. <— this was my bad. I’ll get this up this week and we can comment on it next month.
  • WPReasons Brochure <— we should be able to move this to the WP repo very soon
  • @meeware is going to look at segmenting so we can see where we can be most effective (in marketing).

For other marketing suggestions anyone reading along might want to contribute, some helpful questions you can use to frame your proposal:

  • Who’s it aimed at (watchers? participants)?
  • How would we encourage people to participate?
  • How would you measure if it’s successful?

Next meetings (3rd Tuesday of the month) 8pm GMT:

  • April 19th
  • May 17th
  • June 21st