Notes from Marketing Slack Meeting – February 16th

Some housekeeping:

First we had a clarification of the aim of the Marketing group:

On the p2 I say:

This team oversees materials which help people sell and market WordPress the software to potential clients and users.

and further defined it as:

The marketing team will focus on what resources we can provide to people to sell WordPress, so they can focus on their own custom solutions and information, vs. teaching freelancers/agencies how to market their WordPress businesses.

Here are the things we talked about, the people who expressed interest in working on them further, and next steps for each. If you missed the meeting and would like to join any of the initiatives, please speak up in the comments!

Objective #1: #ILoveWP

Aim: Mine through the Twitter search for #ILoveWP contributions to feature on

  • Expressed interest in working on further: @abrudtkuhl, @melindahelt, @iviolini, @sptorabi, @andymci
  • Next Steps: We can put nominated ones in this GDoc – please put your handle next to each suggestion so we can follow up if needed. Some ideas / suggestions for selecting: not strictly self-promotional, a good mix between people making their living building/customizing WordPress, and those using it as end-users (I also include this in the doc).

Objective #2:  Moar WordPress Whitepapers!

Aim: Have more white papers available in the public domain for the WordPress community-at-large like the WordPress Security White Paper.

Ideally, we could work with the bigger WP hosts like GoDaddy, WP Engine, Bluehost, Pantheon, Dreamhost, etc., who are already creating or have created this content make select white papers available via public domain license so that the larger community can benefit, manipulate, and translate as needed. The .org Marketing team can assist the companies in readying content for public domain licensing and sharing on WordPress’ GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. and the .org site, and can help manage and approve translations.

Objective #3: Other Pages to Redesign / Enhance

Aim: Are there other pages we can improve or add which can be good marketing tools on The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization.

Objective #4: WPDay

Aim: Create a global awareness / community day around WordPress, timed around WP’s birthday in May, with a goal of increasing word of mouth and general awareness around WordPress. You can read my proposal from last year here.


WordPress Open SourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. Presentation
Started in 2014 at WCEU, this is a presentation about WordPress in general, aimed at consultants and agencies to be able to explain/show off WordPress modularly and translate it, too. It’s done in reveal.js so easily modifiable and basically HTMLHTML HTML is an acronym for Hyper Text Markup Language. It is a markup language that is used in the development of web pages and websites.. I estimate it’s at about 70% complete for a first pass.

  • Next steps: @rosso99 will upload it to her personal GitHub so the team can take a look and decide if it’s something worth pursuing at next month’s meeting.

WPReasons Brochure

Currently lives at – here’s the related p2 thread on it here.

  • Next steps: @rosso99 will try to get this added to the WordPress GitHub repo moving forward. We should also request/investigate linking to it from the .org site (or embed the content directly?)