External Linking Policy – Meeting Notes August 25th

Attendance: @kenshino, @joostdevalk, @mkaz, @cbringmann, @andreamiddleton, @justinahinon, @wpza, @themiked, @milana_cap

Unfortunately, Zoom recording doesn’t display participants’ names, so it can be difficult to recognise people who had cameras turned off. If you attended the meeting and your name is not on the list, please let me know, and I’ll add it.

Agenda: https://make.wordpress.org/docs/2020/08/24/external-linking-policy-zoom-meeting-agenda/ 

Video recording of the meeting: https://drive.google.com/file/d/1KnB9PQHZDGBGc6Zn2f7FCZsLMnIsTmGu/view?usp=sharing 

Summary

In short, we’re allowing external links. We discussed that by virtue of an entity being a commercial one doesn’t make it undesirable. We’re proposing to start this slowly and the policy will mature as things move along. We’ll make a separate post on P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. to define the policy a little further and leave it for a period of time for feedback.

Brief introduction and goals of the policy

As you know, official  documentation has moved from Codex to WordPress. The whole content is updated, including screenshots and facts. We are required to take care of external links.

We should keep in mind that Documentation will soon have its official license. We agreed to have GPLGPL GPL is an acronym for GNU Public License. It is the standard license WordPress uses for Open Source licensing https://wordpress.org/about/license/. The GPL is a ‘copyleft’ license https://www.gnu.org/licenses/copyleft.en.html. This means that derivative work can only be distributed under the same license terms. This is in distinction to permissive free software licenses, of which the BSD license and the MIT License are widely used examples. v2+ but there is a high chance that we will consider making this multi license and add one that is more appropriate for documentation. 

Throughout the official documentation on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/, we have taken care not to directly recommend any plugins, themes, products or services. We have so far been only documenting what is inside the WordPress software, that comes in a zip file you download from the official WordPress website.

We want to make sure the external content we are linking to is expanding the content in the documentation. That content should also be free for consumption, meaning it is not behind any paywall or other additional action required from the user.

We want to ensure our user’s privacy is intact, meaning we don’t want any tracking links.

License

Policy considered: External resources should publish content under a license compatible with GPL v2+, and this should be visible on their website.

Conclusion: This is beyond our control and sets hard limits on the number of resources that meet these criteria. There is likely to be a hard line for sites that promote non-GPL derivatives of WordPress which is consistent throughout the project. Rather than insisting on the presence of a GPL compatible license, we should focus on content that is NOT breaking or advocating against GPL.

Promotion, affiliates, paywalls, tracking

Policy considered: External resources will not promote any pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party, theme, product, or service on the page we’re linking to. No affiliate links allowed in content, and the content as a whole is free for consumption without requirements from the user to pay, subscribe, or share on social media.

Conclusion: This remains as is. The scope of promotions and affiliate links expands to the whole page instead of just the content, while tracking links are limited to the URLURL A specific web address of a website or web page on the Internet, such as a website’s URL www.wordpress.org itself. The URL that we place inside WordPress.org documentation can not contain any tracking or referral codes. 

Direction

“Whatever we discuss here should apply to other parts of WordPress.org too.” – @kenshino

We should be focusing on the spirit of openness. Focus on what we want, rather than what we don’t want. Describe what is desired from external resources to have, and if possible, show examples. 

“These are the cases where we see the value or a need for external linking and anything we link to should meet these expectations…. Websites should uphold the values and principles of WordPress.” – @andreamiddleton

Next steps

Slowly building “allowed list”

Advice by @andreamiddleton on moving forward:

  • Start with a Plugin Developer Handbook, as there are leftovers from Codex. 
  • Identify five to ten safe resources without profit motives and supported by stable organizations, which we are confident will  not break (cease to exist, turn into link farms etc), e.g. MDN and ReactReact React is a JavaScript library that makes it easy to reason about, construct, and maintain stateless and stateful user interfaces. https://reactjs.org/. docs.
  • Define the time period in which a new group of resources will be reviewed and vetted, and create a way for people to suggest new ones. Meanwhile, consolidate the proposed links.
  • The documentation team should be public in its decision on which links are allowed. In the case that a disagreement cannot be resolved amicably by the documentation team, it should be escalated to the Executive Director or the Project Lead. (This was discussed and added post call)

Community members

Besides these safe resources, we can also define what makes a single person’s content trustworthy following the criteria:

  • A historically proven positive contributor.
  • Gives sound advice.
  • Nurtures WordPress’s values and principles in contributions and the community.

Whenever this personal content appears to fit well in current WordPress documentation, it is advised that the Documentation team try to import it, whether by asking the author to contribute it to the official documentation or asking the author’s permission for the team to do that by themselves. 

#external-linking-policy

External Linking Policy – Zoom Meeting Agenda

In previous post about External Linking Policy we invited everyone to participate in Doodle for selecting the time and date for conference call via Zoom. The selected meeting time is tomorrow:

Tuesday, August 25, 2020, 19:00 UTC

Zoom link: https://us02web.zoom.us/j/84003455984?pwd=ZzJnY3hVRU9SYy9mNWpRUk40WEJIdz09

Topic: WordPress Documentation Team - External Linking Policy

Join Zoom Meeting
https://us02web.zoom.us/j/84003455984?pwd=ZzJnY3hVRU9SYy9mNWpRUk40WEJIdz09

Meeting ID: 840 0345 5984
Passcode: 921806
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Meeting ID: 840 0345 5984
Passcode: 921806
Find your local number: https://us02web.zoom.us/u/kbyR5ZUocj

Everyone is invited, even if you didn’t participate in selecting the time. If you can attend, you’re very much welcome to do so.

We are planning to continue discussion started in this document, so please get familiar with it if you are planning to join.

Agenda

  • Brief introduction with goals of this policy.
  • License – This seems like the topic that needs the most clarification.
  • Contributors support – How do we make sure to include support to community contributors, people and companies?
  • Promotion, affiliates, paywals, tracking – Appears we do agree on majority of these items.
  • Open floor.

If you have any suggestions for Agenda items, please add them in comments below.

We are planning to record this meeting for everyone who are unable to attend. Using camera is not required.

Thank you everyone for participating and looking forward to see you in Zoom.

#external-linking-policy

External Linking Policy – Doodle for New Approach Discussion via Zoom

Past few weeks Documentation team has been discussing a new approach to External Linking Policy that has been drafted in this document. It is fundamentally different from previous discussions.

We still have some items to clear out and come to agreement about and we believe that conference video discussion would help us better understand each other and move forward. In order to get as many people as possible attend and join this discussion we set up a Doodle with time slots spreading over next week.

You can vote for time slots that fit in your schedule next week and, hopefully, you’ll join us. We want to hear your opinions on the subject.

This is a call for everyone, not just Documentation team members.

In order to keep discussion constructive and to honor the volunteered time of every participant, please make yourself familiar with forementioned draft. You can, also, leave comments on it.

The Doodle for picking the right date and time is here: https://doodle.com/poll/v8yy7auidw3mm6q2

Looking forward to see you there. Thank you.

#external-linking-policy

External Linking Policy – “Commercial blogs”

During discussion about external linking policy, we came to conclusion that we won’t allow, at least in the beginning and for the time being, any commercial blogs. So before you start arguing that some popular pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party’s blogs have valuable information, let me stop you right there.

Allowing “popular plugin’s/theme’s/services’ etc blogs” and all other commercial blogs will put us in a position to protect documentation from being abused as marketing media, to protect ourselves from accusations of being biased and to defend every decision we make along the way. And still, there will be dissatisfied sides claiming we weren’t fair and did them wrong. The idea of allowing external linking will become its own purpose.

Additionally, this will completely move focus from initial idea which is:

Benefit for the documentation user.

If this process should cost Documentation Team too much of a time for weighing, deciding and defending made decisions, then there’s no time for actual contributing and there’s no benefit for anyone.

So any WordPress plugin official blog, theme’s official blog, market’s or shop’s (with themes, plugins etc) official blog, hosting’s official blog, other service’s official blog etc regardless if they are selling anything or not, is not allowed. This is why word commercial is wrapped into quotation marks.

This is in accordance with HelpHub’s (end user documentation) practice that no plugin, theme, hosting etc will not be promoted or recommended. In HelpHub we are documenting only what’s in coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. or will be in core.

The same applies here. If the website is dedicated to a specific WordPress product (free or not), it is not allowed. These sites usually have the product name in domain name but we are not going to limit the criteria there. I’m sure some cases will be unique and decision will have to be made specifically for it.

The bottom line is: we haven’t figured out the best way to  deal with commercial blogs or sites in a fair manner and thus our focus is going to be on links that don’t drop into that grey zone. We do expect to eventually get towards discussing how we can safely include commercial blog links (if this even is possible).

Now that that’s clear

We need to determine what is not “commercial” website but doesn’t go under personal blog either, which can be allowed. For example, Stack Overflow or any of the Stack Exchange websites. This is not really non-commercial website but its completely neutral towards appearing on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/. This is not to say that being “neutral” in this regard is a requirement but merely pointing out that they have no interest in trying to abuse the opportunity for getting their link appear at wp.org.

Some tutorial websites also comes to mind but it seems we are stepping into a gray area here. Perhaps allowing websites with only free tutorials? Are those even exist?

Let us hear your opinions in comments. All examples, ideas, questions etc are welcomed.

If you have an opinion on the subject now is the time to share it. This is important initiative and we want to make the best possible decision that will benefit the users of the documentation. Thank you. For whole discussion follow #external-linking-policy tag.

#external-linking-policy

External Linking Policy – Trusted Sources

We have been discussing policy for external links in WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ documentation for a while now. It has been decided that, considering the benefits for the users of the documentation, we should allow linking to trusted sources when these sources are explaining the matter in more detail and/or with high quality use case examples.

In order to avoid all possible misuses of the “trusted source” label, we need to clearly define what kind of sources can be considered as trusted. Of course, it is not possible to keep an eye on each linked source all the time and we don’t want to make this at cost of our members workload. This is why the accent is on trusted.

Ideally, we will have a list of domain names which would be automatically allowed on wordpress.org. All the other domains will be automatically removed. That should sort out the workload of Documentation team members.

Also, Documentation team can and will change the criteria if a need for such an action arises. Documentation team owes to no individual or company to list them as “trusted source”. This is initiative to help people who are using the documentation in their quest for the information and guidance.

Let the discussion start. If you have an idea what would be appropriate requirement for “trusted source” label, please let us know in comments below. Thank you.

#external-linking-policy

External Linking in Docs Policy

Documentation at WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ has a large number of external links mostly added to Codex and then copied to all other/new parts of docs. We have to decide on policy for external linking. Do we allow it and, if so, what is the criteria?

Even though external linking, as an idea, should be used for more in-depth explanation of the subject, things to consider:

  • External links need to be reviewed by our team members which is more work but more importantly, could cause our members unwanted situations when link is rejected
  • External links tend to be outdated (sooner than we expect)
  • We have no control if content on external link gets changed after approval, regular checking is highly undesirable another task for docs team
  • External links have been (and will be) used for gaining traffic and/or marketing own services
  • There’s probably more

We have to decide “yes” or “no” for external linking. Let’s keep in mind that documentation should be self sustained; our team members are not responsible for the content outside of WordPress.org but are responsible for the content inside of it.

Please leave your thoughts, as well as pros and cons in comments. Thank you.

#external-linking-policy