Sitebuilding research: what’s next?

Happy new year, everyone! In December, a team of intrepid designers, developers, and WordPress people banded together to learn more about WordPress’ end users. In total, the team chatted with seventeen different people over seven days. Huge thank-yous to everyone who joined in—you’re all 🌟s!

Now it’s time to sift through the data and pull out some insights. This will happen over the next two weeks. Here’s the current plan:



  • Key takeways (no more than ten)
  • Recommendations (to inform product decisions)
  • A mental model of sitebuilding for each identified segment
  • A customer journey for each identified segment

These artefacts will be used to guide the product direction of Gutenberg Phase 2—and possibly beyond!

Want to get involved?

Many hands make for light work, and many brains make for more insights and less bias. You don’t need to be a designer, and no prior research experience is necessary. Pop into the #research channel in Slack, ping @tinkerbelly or @jarahsames, or comment here if you’d like to join in on any of the stages.

#gutenberg, #research, #site-building

Benchmarking: Webflow

Previous post: Sparkle

The next site-building app I’m exploring is Webflow, which markets itself as a visual code tool for building and launching responsive websites. Seems like a good tool for us to look at for phase 2 of Gutenberg!

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#benchmarking, #site-building

Benchmarking: Sparkle

In anticipation of Gutenberg phase two, which will focus on design and layout outside of the_content, I wanted to record some new site builders I’ve been recently introduced to. I’ll try them out and look at the pros and cons. I have two site builders currently planned for benchmarking, but if anyone has suggestions, please add a comment. I’m looking for less established apps (so, not something established like Drupal, Squarespace, Wix, Weebly, etc.) that handle site creation and might do something we haven’t seen before. Inspiration can come from anywhere!

The first site builder I’m testing is Sparkle, which @kjellr introduced me to.

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#benchmarking, #site-building