Sitebuilding research: what’s next?

Happy new year, everyone! In December, a team of intrepid designers, developers, and WordPress people banded together to learn more about WordPress’ end users. In total, the team chatted with seventeen different people over seven days. Huge thank-yous to everyone who joined in—you’re all 🌟s!

Now it’s time to sift through the data and pull out some insights. This will happen over the next two weeks. Here’s the current plan:



  • Key takeways (no more than ten)
  • Recommendations (to inform product decisions)
  • A mental model of sitebuilding for each identified segment
  • A customer journey for each identified segment

These artefacts will be used to guide the product direction of GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. Phase 2—and possibly beyond!

Want to get involved?

Many hands make for light work, and many brains make for more insights and less bias. You don’t need to be a designer, and no prior research experience is necessary. Pop into the #research channel in SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at, pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” @tinkerbelly or @jarahsames, or comment here if you’d like to join in on any of the stages.

#gutenberg, #research, #site-building