Exploring sitebuilding via user research

As phase 2 of Gutenberg begins to gear up, it’s time to do some exploratory research in order to better understand the 30% of the web who may not be active in the WordPress community. This foundational research is intended to get a better understanding of how people use site- and page-builders currently, what their mental models of a website look like, and what pain points exist in the experience. Results will be used to inform the boundaries of the overall product direction.

Working with @karmatosed and @alexislloyd, @jarahsames and myself have been working on a research plan to explore attitudes toward sitebuilding. In short, we’ll be talking to people about their experience building websites, and we’d love for everyone in the community who’s interested to join us!

Absolutely anyone can be involved—you don’t need to be a researcher, or a designer, or a UX person. You don’t need to have any experience talking to people, all you need is the willingness to listen and learn! Participating in user research is a great way of gaining empathy for your end users and evolving a more user-centric way of approaching product decisions.

There are lots of different ways to participate: you can help us with the planning and writing of the script. You can sit in on a session as a silent observer. You can take notes. You can run a session yourself. Or you can help analyse the results once it’s all over. Sarah and Sarah will provide you with guides for each task and will be there to help you throughout the process if you have any questions. 

The interview sessions will be run the week of 10 December. These sessions will be shared in the #research Slack channel for anyone who’d like to participate.

A report of the results will be published here by 9 January, and updates on progress will be posted here weekly so you can follow along. Updates will also be shared every week during the regular design meeting every Wednesday at 19:00 UTC.

Interested in joining in? Register your interest here!

#gutenberg, #research