Proposal: clearer WordCamp and WordPress chapter meetup logo guidelines

There have always been some casual recommendations  for how the WordPress logo should be incorporated into logos for WordCamps and WordPress chapter meetupsMeetup Meetup groups are locally-organized groups that get together for face-to-face events on a regular basis (commonly once a month). Learn more about Meetups in our Meetup Organizer Handbook., but we’ve never really had an open discussion about it. Following, you’ll find a proposal from Mel Choyce, Kjell Reigstad, Sarah Semark, Mark Uraine, and Tammie Lister for how the WordPress logo should be used for official events of the WordPress open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. project. Please read through the guidelines, and share your feedback and concerns in a comment on this post.

The following pages provide some important context on the WordPress logo, logotype, and the WordPress trademarks

You don’t need to use the WordPress logo.

While you are free to include the WordPress logo, or reference the W, in your logo, you don’t need to do so.


The WordPress logo has two variants.

If you do use the WordPress logo, know that it comes in two variants: W Mark and Simplified

W Mark
W Mark

Here are some examples of the variants in use:

Say “No!” to the Fauxgo.

If you are using the WordPress logo in your WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. logo, please make sure you are using the correct WordPress logo. 

The correct logo has a higher cap height, and rounded serifs:

Don’t change the logo.

Do not:

  • Remove the ring around the logo.
  • Cut or splice the logo.
  • Skew, distort, or add 3d effects to the logo.

Don’t use the Dashicons logo icon.

The Dashicons logo icon is specifically designed for use at smaller sizes; do not use it for your WordCamp logo. Instead, use the official logo files.


Ensure that the logo has sufficient contrast.

Your logo should have sufficient color contrast to pass AA guidelines for text. You can check your design using a tool like Stark (for Sketch) or Logo Rank.

Design your logo in black & white first.

Designing your logo first in black & white is a good way to ensure that your logo will communicate effectively without color. We recommend designing your logo first in black and white, and then adding color near the end of the process.


When designing your logo for digital devices, it’s good practice to use the RGB (red, green, blue) color model. When preparing your logo for print, use CMYK (cyan, magenta, yellow, black). Screens differ from tangible paper products by emitting light instead of absorbing light. For this reason, RGB values work as additive colors for the screen and CMYK values work as subtractive colors for print.


Typography should be easily readable.

Your WordCamp name is one of the most important pieces of information, so make sure people can read it! Generally speaking, it’s best to use a relatively simple typeface without a lot of flourishes. This ensures that text is readable even at very small sizes, or when printed on a badge of which attendees may only catch a brief glimpse.

Avoid using Mrs Eaves.

Mrs Eaves is the WordPress brand typeface. It’s best to avoid using it for your WordCamp to avoid confusion with the WordPress brand.


Consider a range of users when designing.

When designing your logo, think about users who may have trouble reading or parsing your logo. Ensure your text is readable and color contrast is sufficient. It’s good practice to design your logo first in black and white, to ensure that those with color blindness are still able to understand your logo. (See also the color and typography sections.)

Ensure your logo is appropriate for all audiences.

A WordCamp is welcoming to everyone. Part of ensuring a safe, welcoming, and inclusive environment is ensuring that your logo (and other materials) are family-friendly. This means that logos should contain:

  • no sexually suggestive imagery
  • no profanity
  • nothing that would constitute implied or explicit exclusion of a group
  • no characterizations of a minority group in your area

Context and Formats

Ensure that your logo is recognizable in a wide range of contexts. 

WordCamp logos typically appear in many different places: on top of websites, on shirts and merchandise, stickers, in social media, signage, etc. Ensure that your logo is adaptable enough to be recognizable and readable in all of these contexts. Your logo should be flexible enough to work when it appears on a giant presentation screen, but also when it appears in a tiny social media icon.  

Provide the final logo in a variety of file formats for different uses.

The logo should be in a scalable vector format (Sketch, Figma, and Illustrator all produce vector graphics). The final file should also be available in the following formats:

  • .svg (preferred) or other open scalable graphics format (.eps)
  • .png (with a transparent background)

Provide the final logo in a variety of color formats.

To ensure maximum compatibility with different usage contexts, the recommended color formats for the logo are:

  • black & white
  • RGB (screen)
  • CMYK (print)
  • Pantone (print, optional)


Please share your thoughts on the proposed guidelines and how best to share them moving forward. 

#design, #meetups-2, #proposal, #wordcamps

Proposal: how to use this blog for discussions – Update

Hi Team!

In June 2018 I wrote a proposal to create some guidelines for posting on this blog and how to use it also for project management.
At the time I made the mistake of mixing up two topics on the same post, so today I am writing an updated proposal only for the first part.

Guidelines to post on the Community Team blog

I reviewed the document that I wrote a year ago. It’s open for comments, awaiting for your feedback!

Categories and Tags

A bit messy to say the least.

I did try to make sense of the categories. There were 24 initially: I deleted the ones that are not used and added one (Documentation) to post about changes in documentation, text of WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. websites, MeetupMeetup Meetup groups are locally-organized groups that get together for face-to-face events on a regular basis (commonly once a month). Learn more about Meetups in our Meetup Organizer Handbook. pages, HelpScout replies.

The tags situations is worse: we started with 401, I deleted all the empty ones, but I think there is ample space for making this better.

For this part of the project, I am looking for volunteers to help out: information architects, SEO experts, where are you?

Where we could put the guidelines

  • Welcome Box
  • Sticky box in the blog, very short so it doesn’t push the rest of the content too much below the fold
  • New pages related to the Welcome Pack, a project that I will pick up in the next few weeks.

Want to help make the blog better?

Please comment on the document and on this post before July 31st

And if you are an Information Architect or a SEO expert, help us make the categories and tags system more efficient so people can actually find what they are looking for!

Thank you!

#blog-posts, #proposal

Sourdough: The Local-Community Starter Kit (proposal)

Local WordPress communities could benefit from having access to a basic business infrastructure that enables ongoing, non-event community activities. A local-community starter kit like this could serve as a catalyst to further democratize WordPress community organizing.


We recently launched a non-event-specific WordPress community entity in Seattle. Modeled on similar initiatives in Kansas City and Portland, we felt the need for a virtual destination for our community that wasn’t tied to the and WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. event-management systems.

Members of our community rounded up a long-ago-registered domain name, found a web host, created a MailChimp mailing list, and launched a simple website that 1) guides folks to our local WordCamp, MeetupMeetup Meetup groups are locally-organized groups that get together for face-to-face events on a regular basis (commonly once a month). Learn more about Meetups in our Meetup Organizer Handbook., and SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at sites and 2) offers a sign-up for the new Mailchimp list.

Some members of the community immediately raised concerns about the ongoing administration and governance of the new entity:

  • Who controls the domain-name registration?
  • Who has access to the website? and how do they decide which level of access other users have?
  • Who pays for the web hosting?
  • Who owns the email list?
  • Which email addresses are associated with the community’s social-media account logins and who has access to them?
  • Where do we deposit the check when a local sponsor offers to support the entity?
  • What is the entity, legally? We all know what a “community” is, but goverments and tax collectors don’t recognize it.
  • Ours is a friendly, professional, and responsive community, but what if an account holder became incapacitated? what if a key community leader moves? what if a bad actor were to get control of an account login?

These are all valid concerns, but they need not prevent a local WordPress community from creating a new entity alongside the current Meetup and WordCamp programs.


I propose exploring the feasibility of a WordPress Community SupportWordPress Community Support WordPress Community Support PBC is a subsidiary of WordPress Foundation. It is created specifically to be the financial and legal support for WordCamps, WordPress Meetup groups, and any additional “official” events organized within the WordPress Community Events program.-backed program (tentatively called Sourdough) that would provide support for the creation, development, and administration of a very basic local WordPress community infrastructure.

Much of the proposed technical and administrative infrastructure already exists as support mechanisms for the current WordCamp and Meetup community-event programs. But there would be some additional development and, possibly, staffing needs, hence the request for WordPress Community Support help.

Like any good program, Sourdough introduces at least one new acronym, the LCO, Local-Community Organizer (or LOCO, if we want to allude to the sometimes crazy-making nature of community wrangling).

Program Components

The components of the proposed basic infrastructure:

  • a new role – Local-Community Organizer – much like current event-organizer roles; vetting for this role could be fast-tracked for existing Meetup and WordCamp organizers
  • a community email address (one address for all social-media and other account logins) accessible both to the Local-Community Organizer(s) and to super-admins at WordPress Community Support
  • a domain-name registration service
  • website hosting
  • a mechanism for granting access to the community’s website, email list, Slack administration, and social-media profiles to vetted community members (such vetting could be administered by the LCO at the local level)
  • access to WordPress Community Support’s money-handling capabilities for receiving sponsor funds and paying vendors
  • a virtual inventory system (could be as simple as a Google Docs sheet) to track swag, lanyards, print collateral, and other community property, which may reside in many different physical locations

A deluxe version of the infrastructure might also include:

  • a PO box or mailing service to give the community a physical address
  • a small storage facility for leftover swag, print collateral, etc., which could also serve as a receiving facility for exhibitor shipments to WordCamps and other local events
  • a group password manager like LastPass or 1Password to more precisely and securely grant and control access to community accounts

Program Benefits

Benefits to the local community:

  • one-stop shopping for local event and other community information
  • creates a portal for recruiting into the local WP community members of the broader local community (articles on how to get involved, what WordPress is, what a WordCamp is, what happens at meetupsMeetup Meetup groups are locally-organized groups that get together for face-to-face events on a regular basis (commonly once a month). Learn more about Meetups in our Meetup Organizer Handbook., etc., examples of which could be collected and shared at
  • cross-promotion opportunities for existing community event programs
  • ability to build an opt-in email list of local community members who are interested in both current and future WordPress-related events, activities, and announcements
  • ability to showcase community members on the community website (directory or similar non-promotional listing, equally accessible to all community members)
  • non-promotional community blogging on topics of interest to the local community
  • create a community legacy archive documenting the background and history of the community and sharing its lore – sort of like the old “newspaper of record”
  • ability to engage event-averse introverts with a way to virtually and anonymously participate in the community
  • create virtually accessible local special-interest groups for folks not mobile enough to travel to meetups and other events (kids, seniors, disabled, etc.)
  • virtually augment the new physical Community Bazaar presence at WordCamp US
  • maintain a minimal community presence if there are not currently active Meetups or other events

Benefits to WordPress Community Support:

  • similar community-building and -nurturing benefits as existing event programs
  • proactively and preemptively manage potentially messy issues around account access and other local community-resource stewardship issues


I know how stretched for time community members are, so not expecting immediate action. I just want to get this idea out there and see what even-better ideas folks in the community might have on this subject.


Slight change in Office Hours time

UPDATE: The poll is now closed and the Tuesday/Thursday Office HoursOffice Hours Defined times when the Global Community Team are in the #community-events Slack channel. If there is anything you would like to discuss – you do not need to inform them in advance.You are very welcome to drop into any of the Community Team Slack channels at any time. time is now going to be 9:00 UTC (1 hour later than previously held). The sidebarSidebar A sidebar in WordPress is referred to a widget-ready area used by WordPress themes to display information that is not a part of the main content. It is not always a vertical column on the side. It can be a horizontal rectangle below or above the content area, footer, header, or any where in the theme. is updated with the correct info.

We currently hold Office Hours at the following times:

  • Mondays & Wednesdays at 22:00 UTC
  • Tuesdays & Thursdays at 8:00 UTC

As the bi-monthly Community Team chat falls at the same time as the Thursday Office Hours, we are considering moving the time of the Tuesdays & Thursdays session by 1 hour in order to help us be more effective. This time slot for Office Hours is designed to conveniently serve people in the EU and Asian time zones, so with that in mind, would either of the following times work for those of you spread across Africa, Europe and Asia:

  1. Tuesdays & Thursdays at 7:00 UTC (1 hour earlier)
  2. Tuesdays & Thursdays at 9:00 UTC (1 hour later)

I’m leaning towards option #2 as #1 will be very early for Western Europe, but I’m not sure how this would affect those further East, so please use the quick poll here to vote and weigh in with your comments on this post if you have anything further to add.
#meetings #proposal

X-posting Proposal: WordPress Community Conduct…

X-posting Proposal: WordPress Community Conduct Project
Please read + comment on the original post.

Proposal: WordPress Community Conduct Project