Publicity

tl;dr: Get the word out to anyone who loves WordPress! Tie social media accounts to your official email address.

A member of your organizing team should be in charge of publicity. There are many ways you can draw attention (and increase registrations) to your event. Here are a few that have been successful with previous WordCamps.

  • Meetup groups. In addition to the local WordPress meetup group, there are probably related groups for blogging, web design, PHP, etc. Drop in and let them know about the upcoming WordCamp. Tell them about your meetup group while you’re at it!
  • Badges. Make some graphics that speakers, sponsors, attendees, and volunteers can put in their sidebars to tell the world that they’ll be there. Provide HTML code that can be copied and pasted.
  • Articles. Contact your local newpaper, alternative newsweekly, radio stations, TV station and tell them about your event. Some will not be interested, but some might be. More than one WordCamp have brought people in this way.
  • Flyers. You don’t want to plaster your town with flyers (wasteful!), but a few in strategic locations could be helpful. The local coffeeshop with wifi where freelancers tend to work, co-working spaces, and the communications and computer science departments at local colleges might be worth it.
  • Social Media. Twitter, Facebook, the blogs of your community members… get these activated in promoting your event. When someone registers, be sure to put information about your accounts in the confirmation email, and ask them to be sure to let their network know they’ll be attending. The easier you can make it for people to spread the word, the better.

Producing assets and finding a visual direction for conferences or big events such as WordCamp can be a tedious task and represent a lot of work for designers. From not knowing where to start, thinking about every asset that’s needed, browsing the web to find out standard dimensions and looking for visual references, the challenges arise!

So, in order to facilitate and ensure an enjoyable workflow, @cristelossignol has created a fully customizable, free and open source design kit.

Need ideas to boost ticket sales? Look no further than the useful comments in this blog post.

Past WordCamp Organizers: What methods of publicizing your event worked for you?

Tip: Here is a quiz on this article. Read quizzes page if you have any questions about quizzes and how to navigate them.