Local WordCamp Sponsorship
WordCamps are a great opportunity for companies that benefit from a free and open source software like WordPress to give back to the project that’s given them so much. Many companies are built around WordPress. A company that sponsors might have a lot of customers who love WordPress; other companies might just use WordPress, love it, and want to give back.
Setting up your local sponsorship packages can be a challenge. Not everyone is accustomed to fundraising, and some organizers develop a nasty case of impostor syndrome when they start looking at how to acknowledge companies that give their event a chunk of cash to help make WordCamp happen. The WordCamp program has an established set of sponsorship rules, which apply to your event. So how do you set up WordCamp sponsorship packages that show gratitude to your sponsors but don’t give away the store?
We’ve assembled some common WordCamp sponsor acknowledgement methods that are appropriate, respectful of attendees, and easy for your volunteer organizing team to follow through on. Mix and match to create your own packages*!
- Logo on the site
- Company description on the site
- Thanks in a blog post thanking all sponsors just before the event
- Tickets (reserved and/or complimentary) for company representatives of the sponsor
- A certain number of items on the self-serve swag table
- Logo on slide projected between presentations
- Tweet(s) and/or posts to Facebook (etc) thanking the sponsor
- Logo on name badge (good for the top package)
- Thanks in pre- and/or post-event emails (good for the top package)
- Thank you in opening or closing remarks (good for the top package)
- A table at the event in a high traffic area (good for the top package)
*You don’t have to use all of them! Really!
In general, sponsors are not looking for a laundry list of perks, they want to support WordCamp and WordPress. Offering space for your top sponsors to connect with the attendees is generally the most desirable benefit, but not a requirement. Certainly attendees should never be inconvenienced by sponsor acknowledgement, and WordCamps never provide a speaker slot or attendee information to sponsors.
More questions? Ask our Sponsorship Squad in the #events channel at wordpress.slack.com!
|1. Sponsor may provide:
- The sponsor’s name and logo
- Slogans that are an established part of the sponsor’s image
- The sponsor’s brands and trade names
- Sponsor contact information (such as telephone numbers, email addresses, and URLs)
- Factual (value-neutral) displays of actual products
- Displays or handout materials (such as brochures) with factual, non-comparative descriptions or listings of products or services
- Price information, or other indications of savings or value, if factual and provable
- Inducements to purchase or use the Sponsor’s products or services, for example by providing coupons or discount purchase codes (subject to approval)
- Calls to action, such as “visit this site for details”, “call now for a special offer”, “join our league of savings”, etc.
|2. Sponsors may not provide:
- Promotional or marketing material containing superlative messages or unprovable claims about the Sponsor, its products or services, such as “the first name in WordPress hosting”, “the easiest way to launch your site”, or “the best e-commerce plugin”
- Claims that WordPress, WordPress Foundation, meetup organizers, WordCamps, or WordCamp organizers endorse or favor a Sponsor or its products or services (such as “certified WordPress training” or “WordCamp’s favorite plugin”)
|3. Sponsors agree that the WordPress Foundation, any subsidiary or related entity of the Foundation, and WordCamp organizers have the right to request and review sponsor materials in advance of an event, to require changes to any materials in advance, and to require that any materials that do not meet the above expectations be taken down or that any practices that do not meet the above expectations be discontinued during a WordCamp or event. The above restrictions also apply to material placed on any self-serve swag tables reserved for sponsor use.
|4. All sponsors are expected to support the WordPress project and its principles, including:
- No discrimination on the basis of economic or social status, race, color, ethnic origin, national origin, creed, religion, political belief, sex, sexual orientation, marital status, age, or disability.
- No incitement to violence or promotion of hate
- No spammers
- No jerks
- Respect the WordPress trademark.
- Embrace the WordPress license; If distributing WordPress-derivative works (themes, plugins, WP distros), any person or business officially associated with WordCamp should give their users the same freedoms that WordPress itself provides: 100% GPL or compatible, the same guidelines we follow on WordPress.org.
- Don’t promote companies or people that violate the trademark or distribute WordPress derivative works which aren’t 100% GPL compatible.
|5. Sponsorship is in no way connected to the opportunity to speak at an official WordPress event and does not alter the WordPress or WordCamp trademark usage policy found at http://wordpressfoundation.org/. The WordPress Foundation and any subsidiary or related entity of the Foundation reserve the right to modify the above requirements and expectations at any time by providing written notice to the sponsor.
Tip: Here is a quiz on this article. Read quizzes page if you have any questions about quizzes and how to navigate them.