WordCamps are a great opportunity for companies that benefit from a free and open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. software like WordPress to give back to the project that’s given them so much. Many companies are built around WordPress. A company that sponsors might have a lot of customers who love WordPress; other companies might just use WordPress, love it, and want to give back.
WordCamp sponsorship packages
Setting up your local sponsorship packages can be a challenge. Not everyone is accustomed to fundraising, and some organizers develop a nasty case of impostor syndrome when they start looking at how to acknowledge companies that give their event a chunk of cash to help make WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They’re one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. happen. The WordCamp program has an established set of sponsorship rules, which apply to your event. So how do you set up WordCamp sponsorship packages that show gratitude to your sponsors but don’t give away the store?
We’ve assembled some common WordCamp sponsor acknowledgement methods that are appropriate, respectful of attendees, and easy for your volunteer organizing team to follow through on. Mix and match to create your own packages*!
- Logo on the site
- Company description on the site.
- Note: Each sponsor has its own Custom Post TypeCustom Post Type WordPress can hold and display many different types of content. A single item of such a content is generally called a post, although post is also a specific post type. Custom Post Types gives your site the ability to have templated posts, to simplify the concept. in the sponsor section of your WordCamp site. You can add sponsor info here. The published page is visible at
CITYNAME.wordcamp.org/YEAR/sponsors
, and individually atCITYNAME.wordcamp.org/YEAR/sponsor/NAME-OF-SPONSOR
- Example of Custom Post Type: https://europe.wordcamp.org/2022/sponsor/weglot
- Note: Each sponsor has its own Custom Post TypeCustom Post Type WordPress can hold and display many different types of content. A single item of such a content is generally called a post, although post is also a specific post type. Custom Post Types gives your site the ability to have templated posts, to simplify the concept. in the sponsor section of your WordCamp site. You can add sponsor info here. The published page is visible at
- Thanks in a blog post thanking all sponsors just before the event
- Tickets (reserved and/or complimentary) for company representatives of the sponsor
- A certain number of items on the self-serve swag table
- Logo on slide projected between presentations
- Tweet(s) and/or posts to Facebook (etc) thanking the sponsor
- Logo on name badge (good for the top package)
- Thanks in pre- and/or post-event emails (good for the top package)
- Thank you in opening or closing remarks (good for the top package)
- A table at the event in a high traffic area (good for the top package)
* You don’t have to use all of them! Really!
In general, sponsors are not looking for a laundry list of perks, they want to support WordCamp and WordPress. Offering space for your top sponsors to connect with the attendees is generally the most desirable benefit, but not a requirement. Certainly attendees should never be inconvenienced by sponsor acknowledgement, and WordCamps never provide a speaker slot or attendee information to sponsors.
WordCamps are expected to honor the WordPress.org privacy policy. With that in mind, WordCamp organizers are never allowed to provide attendee information (i.e., email addresses) to sponsors as a part of a sponsorship package.
More questions? Ask our Sponsorship Squad in the #community-events channel at wordpress.slack.com!
WordCamp sponsorship rules
1. Sponsor may provide:
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2. Sponsors may not provide:
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3. Sponsors agree that the WordPress Foundation, any subsidiary or related entity of the Foundation, and WordCamp organizers have the right to request and review sponsor materials in advance of an event, to require changes to any materials in advance, and to require that any materials that do not meet the above expectations be taken down or that any practices that do not meet the above expectations be discontinued during a WordCamp or event. The above restrictions also apply to material placed on any self-serve swag tables reserved for sponsor use. |
4. All sponsors are expected to support the WordPress project and its principles, including:
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5. Sponsorship is in no way connected to the opportunity to speak at an official WordPress event and does not alter the WordPress or WordCamp trademark usage policy found at http://wordpressfoundation.org/. The WordPress Foundation and any subsidiary or related entity of the Foundation reserve the right to modify the above requirements and expectations at any time by providing written notice to the sponsor. |
6. Due to the variety of regulations surrounding the act of selling physical goods and the potential for liability to fall on the WPCSWordPress Community Support WordPress Community Support PBC is a Public Benefit Corporation, created specifically to be the financial and legal support for WordCamps, WordPress Meetup groups, and any additional “official” events organized within the WordPress Community Events program., selling physical goods at a WordCamp is not allowed. |