Diverse Speakers Training Group Road Map

The Diverse Speakers Training group #WPDiversity (formerly Diversity Outreach Speaker Training #WPWomenSpeak) has created a Roadmap for the length of @jillbinder‘s first contract, May 2019 – April 2020.

We are posting it here for feedback and to interest new volunteers to join the group.


This working group helps WordPress MeetupsMeetup Meetup groups are locally-organized groups that get together for face-to-face events on a regular basis (commonly once a month). Learn more about Meetups in our Meetup Organizer Handbook. and WordCamps develop a more diverse speaker roster via a training (workshop) that helps folks bust through their Impostor Syndrome and develop a topic, title, pitch, bio, and outline.

Goals by the end of April 2020

  • Improve the training based on the feedback from the feedback questionnaires results and things Jill has learned
  • Promote the training and results of training to WordPress community organizers and prospective speakers (identify metrics here — number of tweets/articles/pageviews)
  • 25 workshops held in chapter meetups or WordCamps
  • Train 30 people to run the speaker training workshop
  • Train 125 people from marginalized communities to become speakers



“Andrea” refers to @andreamiddleton.
* and bolded – Stretch goals

Ongoing (Daily or Monthly tasks)

  • [Admin] Checking Helpscout for new signups
  • [Trainers] Updating calendly with trainings and communicating to participants about them
  • [Trainers] Run 1-2 Trainings a month
  • [Promotion] Write monthly Meetups newsletter article by 10th of the month (ish)

May 2019

  • [Admin] Restart team (Done)
  • [Promotion] Create new hashtag and update everywhere (Done)
  • [Andrea and Jill or Team] Vocabulary for workshops vs trainings (Done)
  • Improving our offering based on the email questionnaires (and the ideas already in Jill’s head) (Done – not yet published)

May – July

  • [Andrea, Jill, team] Smoothing out our processes


  • [Material] Improving the training based on the feedback from email questionnaires and things Jill has learned
  • [Promotion] Create a shorter team name (Done)
  • [Team] Publish roadmap; Recruit more volunteers
  • [Trainers] Get us using new systems (calendly, require they’ve created a meetupMeetup Meetup groups are locally-organized groups that get together for face-to-face events on a regular basis (commonly once a month). Learn more about Meetups in our Meetup Organizer Handbook. for it, email questionnaire)
  • [Trainers] Schedule first new training(s) starting in June
  • [Trainers] Start giving trainings again, 1-2 times a month
  • [Trainers] Jill record a short video on what this is
  • [Andrea, Jill, Trainers / Promotion] Create new email questionnaire follow-up system and/or Zoom interviews; Send it out to previous facilitators; Start collecting case studies for marketing ?

June – July

  • [Translations] Translating the workshop and materials to Brazilian Portuguese and Italian
  • [Trainers] Contact past attendees and dormant emails (not responded in several months) to let the new speaker wranglers this year know about workshop and see if they’d like training
  • [Trainers] Contact past attendees to see if they’d like to take it again
  • [Trainers] Contact past attendees for their info for the “Past Workshops Celebration” page
  • [Jill] Communication and accountability system


  • [Promotion] Jill finish Build Speaker Roster essay
  • [Promotion] Put the workshop into the materials for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Speaker wranglers and the Meetups info
  • [Training, Promotion] Create a “Past Workshops Celebration” page on Make WordPress that shows images, stats, and maybe stories of each workshop


  • * [Workshop] Short and long version of workshop
  • [Trainers] Trainings in different time zones start (to confirm with @angelasjin)

August – September

  • [Translations] Translated the workshop and materials to another 1-2 languages


  • * [Self-guided Training] Record 10-20 minute “how to use”
  • * [Self-guided Training] Have team attend a training that we record for Train The Trainers
  • * [Languages] Start onboarding trainers who can do other languages


  • * [Self-guided Training] Record module facilitator notes

October – November

  • [Translations] Translated the workshop and materials to another 1-2 languages

January 2020

  • * [Languages] Start offering trainings in different languages
  • More frequent trainings start. 3-4 time a month?


@aurooba is taking on creating a Roadmap for Promotion. These are Andrea and Jill’s suggestions before consulting with her:

  • Change the hashtag to #WPDiversity (Done)
  • Create a shorter team name (Done)
  • Case studies from each of the groups that ran this training last year (they can write, or we can write, or marketing can write) (by end of Aug…)
  • People to talk about the change the training has had on their lives, on podcasts and in blog posts.
  • Video series interviewing people who’ve benefited from the training program — Allies here: Marketing or WPTV team  (only if it will be high leverage)
  • Get on multiple podcasts talking about the group and its work
  • Our own twitter?
  • Editorial calendar for the outreach effort (after a road map is outlined), plus ways to pull in the Marketing team
  • Finish and promote the “Build A Diverse Speaker Roster” Essay (https://make.wordpress.org/community/2018/09/13/input-requested-building-a-diverse-speaker-roster-document/)
  • A page somewhere in the WordPress ecosystem to show pictures, stats, and maybe stories of all the places that had our workshops. A little public visibility to encourage people to send us their info.

Visual Roadmap

This is a version of the above put in a summary form so that it could be laid out visually.

* {Curly brackets} are the stretch goals.


Comment here with your feedback, or write to @jillbinder on the WordPress slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

How To Get Involved

We are always looking for folks who care about Diversity in WordPress (#WPDiversity). We are looking for:

  • Big-picture thinkers
  • Project management strategists
  • Content strategists
  • Marketing strategists
  • People who can carry out a marketing plan
  • Trainers (we will train you)
  • Folks who can do small admin tasks
  • Folks who can just give opinions here and there to help guide us through the big and little decisions
  • Translators
  • and more!

Comment here with your interest, write to @jillbinder on the WordPress Slack, or attend tomorrow’s meeting (2nd and 4th Wednesdays) on the #community-team Slack channel: Wednesday, June 12 @ 5pm UTC.