Proposed experiment: allow WordCamp attendees to opt-in to a mailing list to be shared with sponsors

We’re always looking for ways to facilitate our sponsors finding value in supporting WordPress community events, and as the WordCamp program continues to grow, it’s helpful to explore new ways to acknowledge/benefit sponsors.

I’d like to propose we try out offering a new sponsor benefit at a few WordCamps, over the next 4-6 months: including an opt-in box at registration for attendees who want to share their email address with sponsors so that the attendee can receive special deals and discounts from sponsors.

This would be a completely opt-in feature. Common wisdom says that most of our attendees will not opt-in, but I suspect that we might be wrong about that, and I’d love to have some empirical data on this. The wording would need to be carefully phrased, but a first draft might be:

“Would you like us to share your email address with our top-level sponsors, so they can send you special deals or coupon codes? (yes/no checkbox)” Here’s an example:

This idea came up when I was discussing sponsor benefits with the WordCamp Europe team, in my capacity as their mentor. Rather than just trying this out with one event, however, I’d like to propose that we recruit 3-5 WordCamps to run this experiment. Trying out offering this benefit in a variety of WordCamps, with different attendee size and locations, would give us better data to use to decide if we want to add this to the list of standard sponsor benefits that WordCamps typically choose from when they’re building their sponsor packages.

All WordCamp organizing teams that wanted to take part in this experiment would need to commit to following a similar practice, so there’s not too much variation in the implementation:

  1. Use standard wording, translated to local language(s) as appropriate
  2. Limit the benefit to limited level(s) of sponsorship (I think just top-level)
  3. Share email addresses to top-level sponsors at an agreed-upon time-before-WordCamp
  4. Report back to the global community team on this P2 after their WordCamp is over

I propose we run the experiment between now and June 2018, and if the results are positive, then we can add this as one of the benefits that any local WordCamp team can include in a sponsorship package.

If you have feedback, concerns, questions, and suggestions about this idea, please share them in a comment on this post! If you’re on an organizing team that would like to take part in this experiment, please also comment here! 🙂

#experiment, #sponsorship