Monthly Newsletter Marketing for the Community Team to WordCamp

Editorial Calendar for Community Team to Empower & Educate Meetup or WordCamp Organizers

At WordCamp US’ Contributor Day, the Community Marketing Team came up with this basic structure for an editorial calendar for Meetup Organizers.

It’s important to note that whatever is currently working for you should continue on. This may help spur ideas for new organizers or those who feel like they need a nudge. In no way was this meant to be mandatory.

How to Use This Editorial Calendar

This editorial calendar is designed to help (You) the volunteer community team create a monthly newsletter directed towards Meetup organizers & WordCamp organizers. The goal of the newsletter is to empower & educate organizers.

We have created a suggested format for the newsletter that will update the organizers with current happenings, helpful tips / resources for their events, and a recurring summary paragraph remind them of all accumulated resources as they grow.

When you are writing the newsletter use the outline below. There is an example email template following this format included in this document.

There is also a series of ideas organized by month to help you create your monthly newsletter. These include things such as community happenings, initiatives, & resources. If there is a more relevant topic feel free to use that instead.

Expectations

January is an example month with completed content of how your newsletter might look after following all of these guidelines.

Monthly Newsletter Format

  1. Hello & Happenings
  2. This month’s tip & resource
  3. Complete resources
    1. Checklist
    2. Swipe Files
    3. Best Practices
  4. Call to Action / Open Loop

Monthly Newsletter Template (AKA Swipe File)

Hello Organizer!

This is what’s happening this month in WordPress. We have had another successful WordCamp in [location]….FILLER HERE

As part of our continuing series to help you be awesome at Meetups & WordCamps we have created [AWESOME RESOURCE]

As always we have compiled all of these tips into one amazing resource which includes [RESOURCE 1 LINK], [RESOURCE 1 LINK], [RESOURCE 1 LINK], and even more.

Don’t forget, if you have any other questions or need help with your Meetup, feel free to call [???] ??? [???]. Check your inbox next month for even more great stuff. (Remember, some of our emails go to your spam folder.)

 

Monthly Content Ideas for Happenings & Resources

Remember, these ideas are not set in stone. If something is more currently relevant, feel free to make that the focus topic for the month. You are responsible for finding links from the greater WordPress community that can help organizers cover the topic. Note: January is an example month.

January

Hello Organizer!

This is what’s happening this month in WordPress. We have had another successful WordCamp in the Pitcairn Islands. It was their first camp and they attracted over 100 people with the main focus on growing WordPress in Micronesia.

Happy New Year! As part of our continuing series to help you be awesome at Meetups and WordCamps, this month we’d like to focus on the new possibilities for your Meetup group: how to attract new people and newly energize the ones you already have.

As part of our continuing series to help you be awesome at Meetups & WordCamps we have selected our favorite three suggestions of getting new people to your meetup this month:

  1. Ask three to five current members to present a 5-7 mins on the favorite new thing they learned that has helped them with WordPress during the past year. Make sure the items are varied to hit a variety of perspectives from blogging/content, to SEO, to plugins, to security. Pick your favorites.
  2. Ask each of your current members to invite a friend, even if that friend doesn’t work with WordPress. Ask that person to share what’s the best new thing they learned this year. We are betting that item has great WordPress possibilities.
  3. Remember to Tweet your Meetup using hashtag #WordPress and the words “local help and community support.”

As always we have compiled these tips into one amazing resource which includes: 11 Ways to Get People to Meetings, Six Ways to Make Meetings Fun…or at Least Not Suck, and even more.

Don’t forget if you have any other questions or need help with your Meetup, feel free to contact our Meetup point person this month who is [name]. You can catch her on Slack at [username], Twitter [username], or [email].

Check your inbox next month for even more great stuff. When we are going to tackle WordPress Love and Design.

February

Theme: WordPress Love and Design

Hello Organizer!

This is what’s happening this month in WordPress. We held successful WordCamps in [insert locations]. Meetups and WordCamps are changing people’s lives! Thank you for your contribution to making them happen!

This month we’d like to focus on how you can continue to grow your Meetup group, by sharing the love of WordPress! Tell a story about how you’ve made friends and felt community support as you attended a WordCamp.

Here are three ways you can spread the love of WordPress this month:

  1. Reach out to three to five active members and ask them to share your group on social media and how attending the Meetup has helped them to make friends, gain knowledge, get professional feedback and support or anything else.
  2. Ask each of your current members to invite friends. Explain that we are an inclusive community and that we know we can create amazing things together. WordPress newbies are encouraged to come and learn.
  3. Remember to Tweet your Meetup using hashtag #WordPress and the words #community #techsupport #learn. Make sure all levels are welcomed.

As always we have compiled these tips into one amazing resource which includes: 11 Ways to Get People to Meetings, Six Ways to Make Meetings Fun…or at Least Not Suck, and even more.

Don’t forget if you have any other questions or need help with your Meetup, feel free to contact our Meetup point person this month who is [name]. You can catch her on Slack at [username], Twitter [username], or [email].

Check your inbox next month for even more great stuff. Next month we are going to tackle Updating WordPress and Keeping Code Current.

March

Theme: Earth, Sustainability – Updating WordPress and Keeping Code Current

Hello Organizer!

March is a time to turn inward and express gratitude for the word in which we live. As usual there is much to witness in the WordPress world. WordCamps were held in [insert locations] in February, inspiring more users and leaders in our ever growing community. We are so grateful that YOU have chosen to be a WordPress Meetup organizer and want to assist you in any way possible. Please let us know specific ways we can support and sustain your efforts.

This month we’d like to focus on sustaining membership and enthusiasm in your Meetup group! Take a few minutes to let your members know what is happening with WordPress as a whole and with WordCamps worldwide. Let them know that as they spread the word, they are growing a community that contributes and makes WordPress even better!

Here are three ways you can sustain your members and WordPress this month:

  1. Honor one another’s contributions. Take time to highlight special projects or specialties of your members. Each one has something valuable to contribute to the group and everyone loves a little recognition.
  2. Share a snippet of a talk from a local or far-off camp and discuss the value of learning and working together. We sustain one another as we contribute to the worldwide discussion and share code with one another. Remind your members that WordPress extends far beyond a 40 mile radius and that help is there, across the globe, should they need it.
  3. Remind your members to update their website code and use tools such as GitHub, make.WordPress.org and WordPress.tv to further their own knowledge. Ask tyour members to invite friends in person and on social media to your Meetup using hashtags such as #WordPress alongside #community, #techsupport, #websitehelp and #dev.

As always we have compiled these tips into one amazing resource which includes: 11 Ways to Get People to Meetings, Six Ways to Make Meetings Fun…or at Least Not Suck, and even more.

Don’t forget if you have any other questions or need help with your Meetup, feel free to contact our Meetup point person this month who is [name]. You can catch her on Slack at [username], Twitter [username], or [email].

Check your inbox next month to see how our theme of Spring Is in the Air allows you to Create Change with WordPress.

April

Theme: Spring Is in the Air

May

Theme: Accessibility

June

Theme: Soft skills

July

Theme Celebrating Summer

August

Theme: Community – International Friendship Day

September

Theme: Back to School

Talk Like a Pirate

World Gratitude Day

October

Theme: National CyberSecurity Month

International Music Day

World Mental Health Day

November

Theme: Gratitude

December

Theme: Holidays

Vacation

 

Alternative Themes:

  1. New things (skills, tech, plugins)
  2. Why Accessibility Matters to a Small Business Site
  3. Design
  4. Support
  5. Localization
  6. Community
  7. Training (ie Speaker Training – see curriculum https://make.wordpress.org/training/handbook/speaker-training/ )
  8. WordPress Security
  9. Soft Skills
  10. Giving back
  11. Backup Solutions and Best Practices
  12. How to ask for Support
  13. Googling as a Resource for Solutions
  14. Converting to https.
  15. Getting ready for http/2.
  16. Site Speed for Developing Environments (3G, 2G)
  17. Must needed plugins for nonprofits, small business, blogs, etc.
  18. How to apply conditional logic to your forms
  19. Changing Themes and The Struggle with Shortcodes
  20. Why Child Themes are Important
  21. How to use the Customizer in WordPress Themes
  22. Page Builders: The Good, The Bad, The Needs Improvement
  23. Moderated Forums: Why have password-protected on-site forums instead of a blog or Facebook Group?
  24. Project Management Tools for the Overworked Freelancer
  25. Partnering Up: Building Sites and Gaining New Client Work with Meetup Friends
  26. If SEO is more than a plugin, how do I start to rank?
  27. How often should I blog?
  28. Content Marketing: Long-form versus Short-form
  29. Design for Accessibility: Color Blind, Nearsightedness, and vision-impaired.
  30. Teaching Tech to Kids
  31. Hackathon  Night — Bring your worst problems, we’ll fix them.
  32. JavaScript Libraries and WordPress Theme Development
  33. Leveraging the REST API in your WordPress Site.
  34. Building Your First Plugin
  35. PH What? An Introduction to the beginner.
  36. What is WordPress Really? An introduction to LAMP.
  37. No Stupid Question Night. Seriously. Ask. Let’s chat.
  38. Mentorship Night. Let’s pair up and keep ourselves accountable to continuous learning.
  39. Empathy in Tech – Why Marketers should learn Dev and Devs should learn Marketing
  40. WordPress as a Platform for Apps

 

Original GDoc. 

#marketing-community