Handbook Page: WordCamp Marketing/Ticket Sales Tips

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Getting the word out about your WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. can be a lot of effort. But the more people know about an event, the more tickets are sold and the more people have the chance to learn about WordPress.

Every organizing team has little tricks that worked for them, and I’d like to gather all these ideas and add them as a page in the handbook.

In the comments below, share how your team raised awareness, minimized attrition, or otherwise helped get people to your WordPress event!

Ibon Azkoitia 10:57 pm on December 7, 2016

One thing that works very well is to speak about it in other WordCamps. In the last WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Barcelona, in the closing remarks, some of the WCMadrid and WCBilbao organizers came up to the stage and talk (1 minute) about their WordCamp. This + the tweet that WCBarcelona made, the number of followers grew up for both Twitter accounts.

https://twitter.com/WCBcn/status/805137645152112640

For those who don’t know if a WordCamp is for them, we invite them to one of the local MeetupsMeetup Meetup groups are locally-organized groups that get together for face-to-face events on a regular basis (commonly once a month). Learn more about Meetups in our Meetup Organizer Handbook.. There, we talk about what it’s done in a WordCamp and how it benefits them. High % of people that come to get info they end attending the WordCamp.

Here, in Bilbao, we have great relationship with other communities, so we share our events to inform attendees about what is going to be done in the city. We invite and get invited to speak about them and reach more people.
NewYorkerLaura 7:35 pm on December 8, 2016

Use Social Media to your advantage:

Facebook advice.

Don’t just have items autopost from your WordPress site. Post directly to Facebook and always post with a photo that includes people having a great time, not just event logos. People respond to photos of other people, or eye catching graphics, not just logos.

By posting directly to Facebook with a photo 1) people are more likely to see it and share, 2) items posted directly to Facebook always seem to rank higher in visibility.

As much as you can, include the words “Tell a friend,” “Invite a newcomer,” or “Newbies are welcome.” It gives current community the idea that we need their help to promote the event, and anyone seeing it the first time gets a good vibe off the group.

Remember that Facebook mow lets you use hashtags Put in ones like web design, WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more., Blogging, that help with search.

Twitter advice

Aside from Tweeting out event updates, include photos just like you do on Facebook. People notice that first.

Ask some local influencers to retweet your event. Obviously WordPress aficionados are key but try to get locals with a wide base of followers to retweet you. People like local politicians, school leaders, chambers of commerce, love to promote local goings on. It’s a great way to broaden the audience.
Mark Root-Wiley 6:43 pm on December 9, 2016

This is obvious but probably worth saying: Having a local meetupMeetup Meetup groups are locally-organized groups that get together for face-to-face events on a regular basis (commonly once a month). Learn more about Meetups in our Meetup Organizer Handbook. serve as the coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. of attendees is extremely useful. We shouldn’t forget to push WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. for months ahead of time. These more committed members can also help spread the word to friends, family, clients, colleagues, etc.
Melinda Helt 11:53 pm on January 2, 2017

We (WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Pittsburgh) did a bit of networking with other, broader tech/community groups in the city.

A few groups have weekly email newsletters and we asked to be listed in those (for both meetupMeetup Meetup groups are locally-organized groups that get together for face-to-face events on a regular basis (commonly once a month). Learn more about Meetups in our Meetup Organizer Handbook. and WordCamp), some groups tweeted/retweeted us to their followers, some mentioned it in local slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channels, etc.

We also asked the organizing team (and anyone/everyone really) to spread the word. If I attended a non-WordPress event that an announcement time, I would mention it.

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