People don’t read on the internet. They scan a page for keywords and only start reading when they find what they are looking for. That’s why it’s important to make the text scannable and easy to read.

Good practice:

  • Start with a short summary of the content
  • Divide the rest of the text in short blocks
  • Use headings and lists and meaningful link text
  • Avoid large blocks of text

Make text easy to read

Nobody ever complained that your text was too easy to read. Not everyone reads under perfect conditions and for some readers your language may not be their native language. Aim for a Flesch readability score of 60-70. This is not a hard range, it’s also depending on your target audience. There are WordPress plugins that measure the readability of your text.

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Break your text down

Use meaningful headings, good link texts, lists, quotes and short paragraphs. This makes text more scannable and easier to read. Important points in the text should stand alone, so don’t hide important information in large text blocks.

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Text style and layout

  • Centered or adjusted content text is harder to read
  • Use uppercase carefully, it changes the shape of the word and make it harder to read it. Screen readers announce some short words in uppercase as abbreviations
  • Use italic and bold text carefully, as it interrupts the reading flow. If the information is important, think about making it stand alone
  • Use enough line-height and a large enough font-size
  • Limit the content width

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Good reads on content readability

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